Director, Program Management

Key Responsibilities 

Marketing Program Leadership & Delivery 

• Own the end-to-end lifecycle for strategic marketing programs (e.g., launches, integrated campaigns, lifecycle/nurture programs, brand initiatives, events). 

• Translate marketing strategy into executable roadmaps, workstreams, milestones, dependencies, and deliverables. 

• Drive execution rigor through best-fit delivery practices (e.g., agile, hybrid, waterfall) and proactive issue resolution. 

• Ensure outcomes are measurable by partnering with Analytics to define success metrics, reporting cadence, and learnings. 

PMO Governance, Standards & Operating Rhythm 

• Establish and continuously improve marketing program/project governance, stage gates, change control, and stakeholder communications. 

• Define and enforce templates, playbooks, and processes for briefs, charters, RACI, timelines, status reporting, and post-mortems. 

• Own the marketing intake model and prioritization framework to align demand to strategic priorities and capacity. 

• Create and run operating rhythms (weekly execution reviews, monthly portfolio reviews, quarterly planning/OKR cadence). 

Portfolio, Capacity & Resource Management 

• Manage the marketing portfolio across teams and channels, balancing capacity, throughput, and priority trade-offs. 

• Lead quarterly and monthly planning processes (OKRs, roadmap planning, campaign calendars). 

• Partner with functional leaders to allocate resources (internal, agencies, freelancers) based on skills, urgency, and value. 

• Identify bottlenecks and implement solutions (process redesign, staffing plans, vendor strategies, automation). 

Stakeholder Management & Cross-Functional Alignment 

• Serve as a trusted partner to marketing leaders and enterprise stakeholders, providing clarity on timelines, scope, risks, and dependencies. 

• Facilitate decision-making forums (steering committees, program councils, launch/campaign reviews). 

• Improve collaboration across Creative, Content, Digital, Ops, Sales, Product, Legal/Compliance, and IT to reduce cycle time and rework. 

• Manage stakeholder expectations, negotiate priorities, and maintain clear communication across all levels. 

Marketing Technology Operations (MarTech Tool Configuration) Leadership (Direct Team Oversight) 

• Own and administer the customer journey orchestration platform, including environments, configuration, and releases. 

• Configure and maintain end-to-end journey workflows, rules, triggers, and integrations across CDP/CRM, marketing automation, web/app, contact center, and offline systems based on defined journey requirements. 

• Translate journey strategies, business requirements, and data models into platform objects and segments, ensuring strong governance for naming conventions, taxonomies, and configuration standards. 

• Lead QA for all journeys and releases, testing data flows, logic, and edge cases to validate correct qualification and progression. 

• Partner with Customer Journey, Lifecycle Marketing, and channel teams to convert journey maps and briefs into detailed functional specifications and prioritized backlogs. 

• Configure and manage in-journey experiments (A/B/n tests, path optimization, holdouts), ensuring proper setup, execution, and measurement in partnership with analytics, channel, and CX teams. 

• Act as the primary platform expert, maintaining documentation and runbooks, training users, and ensuring adherence to guardrails. 

• Provide hands‑on input into the MarTech roadmap, highlighting gaps, technical debt, and new capability opportunities. 

Change Management & Adoption (Direct Team Oversight) 

• Directly lead the Change Management team responsible for organizational readiness and sustained adoption of new processes, tools, and operating models. 

• Own change strategy for major marketing initiatives: stakeholder impact assessment, communication plans, training/enablement, reinforcement, and adoption measurement. 

• Build adoption playbooks and “ways of working” standards to improve consistency, compliance, and performance. 

• Partner with Marketing leaders and cross-functional partners to address resistance, close readiness gaps, and ensure changes stick. 

Marketing-Led Enterprise Initiatives (Lead PM) 

• Serve as Lead Program/Project Manager for Marketing-led enterprise initiatives—programs with enterprise scope where Marketing is the accountable business owner. 

• Stand up and run integrated program governance (executive steering, workstream cadences, RAID management, dependency tracking, decision logs). 

• Coordinate cross-functional workstreams across Marketing, IT, Sales, Product, Data/Analytics, Finance, Legal/Compliance, and Operations to ensure aligned scope, sequencing, readiness, and outcomes. 

• Provide consolidated reporting and executive visibility on progress, risks, decisions, and value realization. 

• Ensure launch readiness and post-launch adoption, including monitoring outcomes and driving continuous improvement. 

Financial, Vendor & Risk Management 

• Support budget planning and tracking for programs and vendors in partnership with Finance and Marketing leadership. 

• Oversee agency/vendor performance for delivery: SOWs, SLAs, deliverables, timelines, and quality. 

• Proactively manage risks, issues, and escalation paths; implement mitigation plans to protect delivery dates and outcomes. 

• Ensure compliance with brand, legal, privacy, and operational standards. 

Team Leadership & Capability Building (Direct Reports Across PMO, MarTech, Change) 

• Build, lead, mentor, and develop a multi-disciplinary organization spanning Program & Project Management, MarTech, and Change Management with clear goals, operating rhythms, and career paths. 

• Create a high-performance culture focused on accountability, transparency, and continuous improvement. 

• Establish training, certification, and competency development plans (e.g., PMP, Agile, Lean, change management). 

• Define a unified delivery and adoption operating model to ensure initiatives are delivered successfully and sustained over time. 

Required Qualifications 

• 8–12+ years in program/project management, marketing operations, or PMO leadership—preferably within a complex, cross-functional marketing environment. 

• Proven track record delivering integrated marketing programs and managing portfolios across multiple channels and teams. 

• Demonstrated people leadership experience leading multi-disciplinary teams, including direct oversight of program/project management and either MarTech and/or Change Management (both strongly preferred). 

• Proven ability to lead Marketing-led enterprise programs with executive governance, complex dependencies, and cross-functional workstreams. 

• Strong executive communication skills—able to present to leadership, drive alignment, and influence without authority. 

• Demonstrated experience building governance, scalable operating models, and delivery standards. 

• Expertise with work management practices and performance reporting; comfort using data to drive decisions. 

Preferred Qualifications 

• Bachelor’s degree in Business, Marketing, Operations, or related field; MBA or advanced degree a plus. 

• PMP, PgMP, Agile/Scrum certification, Lean/Six Sigma, or comparable credentials. 

• Change management certification or formal training (e.g., Prosci/ADKAR or equivalent). 

• Experience leading marketing technology delivery programs, integrations, and measurement enablement in partnership with IT and Data/Analytics. 

• Experience managing agencies, contractors, and vendor contracts/SOWs. 

Core Competencies 

• Program and portfolio management excellence 

• Strategic thinking with operational discipline 

• Structured problem solving and risk management 

• Resource planning and prioritization 

• Stakeholder management and facilitation 

• Marketing technology enablement leadership 

• Change management, adoption, and continuous improvement 

• Leadership, coaching, and team development