Content Strategy Manager

Company:Driven Brands

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

ATI is modernizing. We are transforming how we train, coach, and support automotive shop owners across the country, and we need someone who can build the content engine that powers that transformation. This is a senior individual contributor role with significant strategic ownership. You will set the direction, do the work, and show up in the room as an ATI expert. No playbook is handed to you. You build it.

This role sits at the intersection of content strategy, member communications, learning design, and digital platform ownership. You will lead the development and delivery of ATI's training programs, peer group curriculum, and coaching support content, while simultaneously owning the strategy and overhaul of ATI's public-facing website and member portal. The member portal is ATI's operational hub where members and coaches track weekly performance data to manage and grow their automotive and collision businesses. Modernizing that experience is a top priority.

Content placed into ATI's learning management system will be managed by a peer to this role. Your focus is on creating that content and ensuring it reflects ATI's standards, as well as owning the digital environments where members and prospective members interact with ATI directly.

KEY RESPONSIBILITIES

Content Strategy and Program Development

• Conduct ongoing research into industry best practices, emerging technologies, and trends by monitoring partners, publications, and key industry events such as SEMA, AAPEX, ATD, and ASA

• Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content

• Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate

• Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars: Grow, Retain, Monetize, Lead, Diversify, and Optimize

• Partner with the peer LMS role to ensure content is packaged, formatted, and handed off effectively for digital delivery

• Ensure all content reflects ATI's voice, member-first philosophy, and the brand promise

Training Delivery and Subject Matter Expertise

• Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative

• Topics may include automotive aftermarket operations, shop business management, financial performance, customer retention, marketing fundamentals, and related ad-hoc subjects

• Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals

• Gather real-time member feedback and use it to continuously sharpen content relevance and program quality

Website and Member Portal Ownership

• Serve as the strategic owner of ATI's public-facing website, where prospective and current members first encounter ATI

• Own the strategy and overhaul of the ATI member portal, the platform where members and coaches log, track, and analyze weekly shop performance data to drive business improvement

• Lead a thorough assessment of the current member portal, identify gaps against member needs and modern UX standards, and build a prioritized enhancement roadmap

• Develop business cases for site and portal improvements, including cost-benefit framing, member impact projections, and phased implementation plans

• Coordinate execution across internal teams and external partners including technology vendors, finance, ATI partnerships, and member experience teams

• Define and enforce content governance, site taxonomy, and information architecture for both platforms to ensure a consistent and intuitive member experience

• Stay current on digital platform capabilities, member portal tools, and data visualization trends to inform forward-looking vendor and build recommendations

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Position Location:

Maryland

Compensation Range:

$15.00 - $163,000.00

Compensation Frequency:

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.