Senior Manager, Product Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The executor of the Product marketing team [within a wider High-Net-Worth (HNW) Product team] tasked to deliver HNW product marketing initiatives that are customer-led and commercially-driven.

This covers the full end-to-end journey, from development of compelling product propositions to G2M activation via:
• sales (e.g. product training, sales collaterals, sales-platform content)
• marketing (e.g. below-the-line (BTL) materials, online/digital marketing, PR/events)

Job Requirements:

Enable the compelling product propositions by supporting the Product Marketing Director in working with the product design team to provide customer-led and commercially driven insights, potentially acquired through competitor assessments and/or consumer and distributor research. Following which, the product proposition will need to be crafted using storytelling techniques to be clear and compelling.

Develop G2M activation by collaborating with internal and external stakeholders, ensuring timely delivery to a high standard. This includes collaborating with external vendors and partnering with internal functions to create cut-through and professional customer-facing assets & sales-driving collaterals. Also execute all materials to meet internal standards and regulatory requirements and work closely with distributors to coordinate effective roll-out of the materials.

Take charge of internal administrative requirements e.g. performance monitoring, reporting, procurement processes

Execute various ad hoc projects

Qualifications and Experience

• University graduate (no limitations in terms of field of study)
• Minimum 5 years of related experience gained in the financial services industry
• Prior HNW-focused sales and marketing exposure will be a plus
• Located in HK

Skills/Knowledge

• Excellent project management and organizational skills - proactive and able to meet tight timelines
• Solid experience in managing internal stakeholders and external vendors
• Strong inter-personal skills and ability to work in a fast-paced business environment
• Exceptional attention to detail, including word‑by‑word review
• Good skills in written and spoken English; knowledge of Chinese (Cantonese or Mandarin) will be a plus
• Good understanding of insurance products - specifically health, protection and wealth plans
• Exposure to unearthing customer insights (via research) and leveraging them in propositions
• Ability to translate complex/technical info into customer- and distributor-led communication (language & visuals)
• Innovative and creative thinker with storytelling skills
• Experience of supporting Distributor training and possesses good understanding of the sales journey
• Experience in developing customer- and distributor-friendly sales and marketing materials (e.g. product brochures & videos, organizing product launch/revamp G2M campaigns) designed to professional quality
• Exposure to using infographics effectively

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.