SENIOR DIRECTOR, CREATIVE PRODUCTION

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.

 

Reporting to the Creative Director, the Senior Producer must think strategically and move quickly to execute shoots, with excellent project management skills, a keen eye for compelling and innovative content, and a passion for continuous improvement.

 

Responsibilities:

 

Strategy

• Align with the CEO, Creative Director & Brand Creative team to define the scope of work for each shoot: determining budgets, hired talent and priorities.
• Partner with senior marketing leadership to strategically develop and execute the Drop Calendar for the season, aligning product releases with market trends and business objectives.
• Create and oversee the content calendar: schedule shoot dates, styling sessions, and fitting appointments.
• Build and manage all photo and video production budgets, in addition to budgets for one-off projects.
• Lead the planning and execution of pre-production and production: logistics, travel schedules, call sheets, sourcing, crew, catering, equipment, locations, talent booking and negotiation, build outs, wardrobe, glam, and timelines.
• Continuously research industry trends, production resources, vendors, locations, and emerging technologies to identify opportunities to elevate content and improve production efficiency.

 

Execution

• Produce and deliver photo and video content for web and social media platforms, including campaigns, e-commerce, look books, and supplementary projects, managing all aspects from pre-production to post-production.
• Ensure that all content is produced on time, within budget and to a high standard of quality and consistency.
• Manage and support the Production Coordinator, overseeing workload and priorities to ensure responsibilities are balanced and achievable, while providing ongoing guidance, mentorship, and opportunities for professional growth.
• Alongside the Production Coordinator, oversee each shoot day from initial crew arrival through wrap, ensuring production runs smoothly, efficiently, and according to schedule.
• Collaborate closely with the Art Director and Styling teams to source all items needed for shoots, ensuring alignment with the approved creative direction.
• Coordinate all styling and fitting sessions, overseeing the process and ensuring looks are routed to the appropriate stakeholders for timely review and final approval.
• Manage the in-house photo studio, including equipment, supplies, organization, maintenance, and the sourcing and purchasing of items required for smooth day-to-day operations.
• Develop and maintain relationships with external vendors and freelancers to ensure production needs are met.
• Prepare and manage agreements for vendors and talent, coordinating with Legal and relevant stakeholders to ensure timely review and execution.
• Secure all required production and location permits, navigating permitting processes efficiently and managing approvals within production timelines, including under tight turnaround times.
• Build and manage post-production timelines across photo and video, ensuring all rounds of review, retouching, editing, approvals, and final asset delivery remain on schedule.
• Maintain regular communication with photographers and in-house creative teams to understand their post-production needs.
• Ensure internal Creative teams provide clear and comprehensive retouching notes in a timely manner, managing the process to keep retouching on schedule and aligned with brand standards.
• Consolidate feedback for video content in a clear and concise manner using platforms such as Frame.io, ensuring editors always have a clear understanding of the next steps.

 

Time Management/Reporting

• Plan and organize your activities to meet all deadlines, enhance performance, maximize productivity, and increase efficiency.
• Set clear goals, priorities, expectations, and timelines, proactively managing responsibilities and communicating potential delays or roadblocks.
• Regularly report key learnings, results, and opportunities for improvement across priority projects to the broader team.
• Manage payroll onboarding for all freelancers.
• Manage invoicing for vendors: review, submit and track all payments.
• Maintain and share regular budget reporting with the CMO and CFO, partnering closely with Finance to track spend, manage forecasts, and ensure productions remain within approved budgets.