Associate Marketing Director

     

JOB DESCRIPTION:

Four Main Responsibilities:

Job Weighting% - Main Responsibilities

40% - Brand/portfolio strategy and marketing plan validation

20% - Cross function communication

20% - Cross brands synergyize and budget optimization

20% - Team coaching / development

Major Responsibilities/Activities:

• Responsible for brand strategy, portfolio management and brand building
• Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending.
• Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth.
• Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs.
• Builds a holistic understanding of consumers and shoppers  & customers insight and behaviors via effective research and turn it into growth opportunities.
• Coach and develop brand owners to work independently on marketing plan development and execution

REQUIREMENTS:

Industry experiences:

• 10+ FMCG/OTC/Nutrition industry experience is needed
• Experience in consulting agency or creative agency is a plus

Position experiences:  

• With at least 8 years proven brand activiation experience
• Experience of launching new brand is preferred
• Has solid team management experience 

Language Skills：

• Excellent command of spoken and written of Chinese and English

Computer Skills:

• Familiar usage of Microsoft Office Software;

Mobility:

• ~ 20% of time will be on business trip

Certificate Required:

• Not specially required; MBA/EMBA is an advantage

Other Special requirement:

• Postivie thinker
• Think out of box attitude
• Result driven with execution understanding;
• Quicker learner and adaptor in working in a volatile and fast changing environment
• Team coach skill
• Good communication skill

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ANI International Nutrition

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable