Job Title:
Marketing Coordinator
Job Purpose:
Our client is seeking a Marketing Coordinator to develop and execute marketing strategies that enhance brand awareness, drive customer engagement, and generate leads. The successful candidate will manage the company's social media presence, create engaging marketing content across multiple channels, coordinate campaigns from concept to execution, and conduct market and competitor research to identify growth opportunities. This role requires a creative, organised, and proactive individual with strong communication and project management skills who can thrive in a fast-paced environment while staying up to date with the latest marketing trends and digital best practices.
Responsibilities & Skills:
- Develop and implement comprehensive marketing strategies to increase brand awareness, customer engagement, and lead generation.
- Manage the company's social media presence, ensuring consistent brand messaging and audience growth across all platforms.
- Create, schedule, and oversee high-quality marketing content, including graphics, videos, blogs, newsletters, and promotional campaigns.
- Conduct market research and competitor analysis to identify industry trends, opportunities, and emerging platforms.
- Coordinate marketing projects from concept to execution, collaborating with internal teams and external stakeholders.
- Manage marketing calendars and campaign timelines to ensure all deadlines are met.
- Monitor marketing trends, social media algorithms, emerging technologies, and industry best practices to drive continuous improvement.
- Excellent written and verbal communication skills.
- Strong project management and organisational abilities.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Creative, proactive, and results-driven with strong attention to detail.
Qualifications and Experience:
- Bachelor's Degree or Diploma in Marketing, Digital Marketing, Communications, Public Relations, or a related field.
- Minimum of 3 years' experience in marketing, brand management, or digital marketing.
- Proven experience developing and executing successful marketing campaigns across both digital and traditional channels.
- Hands-on experience managing business social media accounts across Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and YouTube.
- Proficiency with social media management platforms such as Hootsuite, Buffer, Meta Business Suite, or similar tools.
- Experience managing paid social media advertising campaigns, including campaign planning, implementation, optimisation, and performance reporting.
