Digital Engagement Manager

Company Overview 

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Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

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Digital Engagement Associate

As a Digital Engagement Associate, you will play a crucial role in assisting with the overall operations of our portfolio of communities. You will be responsible for providing digital marketing support, website setup and support, online paid advertising, and digital targeting and experience of our consumers. The ideal candidate is passionate about marketing, possesses excellent organizational skills, and is dedicated to delivering exceptional results. 

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Essential Duties & Responsibilities

• Website Support
  • Coordinate new website setup and existing website migrations to preferred partners and new website platforms 
  • Collaborate with preferred partners for ongoing maintenance, content and security updates 
  • Analyze user behavior and other performance KPIs 
• Digital Marketing Support 
  • Track digital marketing performance and KPIs 
  • Setup new digital marketing campaigns 
  • Analyze, strategize, and optimize multi-channel digital marketing campaigns with preferred digital marketing partners 
  • Work with the Marketing Department to manage, maintain, and train new community associates on the CRM (Custom Relationship Manager) and Lead Management platform.
• Online Advertising Efforts 
  • Assess and monitor online advertising opportunities for our portfolio of communities 
  • Coordinate with ILS Networks to optimize listings and online presence 
  • Coordinate, organize, and manage digital assets/multimedia at each individual asset and ensure digital curb appeal matches physical curb appeal.  
• Name, Address, and Place Online Directory Management 
  • Setup and optimize online business directories such as Google Business Profile, Yelp and Apple 
  • Monitor and ensure NAP consistency 

Education & Experience

• Bachelor’s degree with a concentration in Business, Marketing, Communications or a related field preferred 
• Proven experience in marketing support or a similar role 
• Strong written and verbal communication skills 
• Knowledge of consumer/user digital experience 
• Familiarity with online digital marketing platforms 
• Creative mindset with a keen eye for detail 
• Strong analytical and problem-solving abilities 
• Ability to work independently as well as collaboratively in a team environment 
• Experience in Real Estate Property Management preferred 
• Experience with Google Ad Platform, Facebook Ad Platform, and other online digital marketing ad platforms preferred 
• Experience with G4A (Google Analytics) preferred 
• Experience with Webflow or Wordpress preferred 
• Familiarty with ILS management and property listing processes
• Working knowledge of CRM/Lead management systems
• Strong project management skills

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.

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