Senior Director of Direct Marketing

Description

The National WWII Museum is currently seeking a Senior Director of Direct Marketing. The Senior Director of Direct Marketing leads the strategy, execution, and optimization of multichannel direct response marketing efforts to drive significant growth in several key Museum programs. Over the next several years, the Museum is poised to dramatically increase its educational travel tours to WWII sites and launch the Sanderson Leadership Center with distinct leadership offerings designed for corporate, nonprofit, and student audiences. Reporting to the Vice President of Marketing & Communications, this position oversees marketing efforts for these two key areas of growth as well as for other critical initiatives such as conferences, symposia, and the Museum’s online graduate degree with Arizona State University.

As an experienced direct response marketer and strategist, the Director implements marketing efforts designed to acquire new constituents; cultivate and retain existing participants; and ultimately increase revenue, audience engagement, and lifetime value through direct mail, digital and traditional advertising, and owned media strategies. In addition to working closely with the Associate Vice President for Marketing, Assistant Director of Travel Marketing, as well as Museum colleagues in travel, sales, and the Jenny Craig Institute for the Study of War and Democracy, the Director also collaborates with Institutional Advancement on marketing efforts for membership, mid-level giving (Patriots Circle), and other fundraising initiatives.

This position works directly with the Museum’s existing direct response marketing partners, advertising agency, paid media outlets, and potentially new external vendors to leverage the Museum’s strong brand and build on its current direct response marketing efforts to successfully launch new programs, expand existing programs, and engage greater audiences. Campaign assignments may change in the future based on Museum goals, workload, or other factors.

Requirements

• Lead the development and execution of traditional and digital direct response marketing campaigns across multiple channels—direct mail, digital advertising, DRTV/CTV, web, email, social, etc.—for assigned programs, acting as the primary point of accountability for marketing strategy and outcomes
• Develop and track key metrics for acquisition, conversion, and retention of program participants
• Lead coordination of direct-response marketing campaigns across key initiatives to optimize growth opportunities and reduce messaging fatigue
• Collaborate with Museum colleagues in assigned areas to develop and implement marketing strategies for new revenue streams
• Manage external agencies and vendors related to advertising, media, and production for assigned campaigns
• Own budget planning, tracking, pacing, and reporting for assigned campaigns
• Develop and oversee media strategies, including acquisition strategies, segmentation, channel selection, flighting, and performance optimization
• Brief, guide, and manage creative development in partnership with internal design and content teams; develop and implement testing and segmentation strategies
• Ensure work is strategically sound, well-executed, and ready for senior review, serving as a quality filter before leadership approval
• Analyze performance data and translate results into actionable insights and recommendations
• Undertake other projects assigned by supervisor

Qualifications

• Bachelor’s degree in advertising, marketing or related field required with a minimum of 10 years of experience.
• Proven experience managing direct-response marketing campaigns, including direct mail, digital advertising, social, email, DRTV, CTV, etc., is an absolute requirement.
• Extremely results-oriented, curious, data-driven, and highly skilled at problem-solving.
• Experience managing external vendors and agencies as well as collaborating with colleagues across an organization.
• Excellent writing, editorial, and proofing skills with keen attention to detail.
• Experience tracking key performance indicators, developing performance reports and strategic insights, and implementing testing strategies.
• Proactive work style with ability to work on multiple projects and to consistently meet deadlines.
• Creativity, organizational skills, incredible attention to detail, and good judgment.
• Excellent interpersonal skills and ability to build positive, collaborative relationships at all levels of the organization and with third-party developers, agency partners, and consultants
• Willingness to work overtime during high-demand periods.
• As needed, willing to work a flexible schedule that may extend outside of the typical 40-hour work week, including weekends and evenings, to complete tasks and meet deadlines during high-demand periods.

In addition to offering competitive wages, the Museum’s benefits package includes: 

• Medical insurance – 2 plan options; Museum pays 75% of premium 
• Dental and vision insurance 
• Flexible spending account 
• 401(k) – Museum matches 50% of employee contribution up to 6%; employer contribution full vested after 3 years of employment 
• Life insurance and AD&D - $15,000 policy employer paid; additional life and AD&D available 
• Long term disability insurance 
• Paid vacation and sick leave, 10 paid holidays per year 
• Free parking 
• Tuition assistance and professional development 
• Employee assistance program 

The National WWII Museum is an equal opportunity employer and seeks diversity in its workforce.  We are dedicated to a policy of non-discrimination in employment on any basis including race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  Consistent with the Americans with Disabilities Act, applicants may request accommodations needed to participate in the application process.