Social Media Manager (f/m/d) AI-first

We are rebuilding our brand marketing AI-first: campaign, content and social in one team, with AI as the standard tool from brief to finished asset. You run the social channels of one or more of our brands (IONOS, STRATO, home.pl, Fasthosts, Arsys, World4You, Piensa): LinkedIn, Instagram, TikTok, YouTube and the platforms that matter in your market. You bring your own ideas, build platform-native formats and produce the AI adaptations yourself.

Tasks

• You run the organic channels: editorial plan, posting, formats, community, including adaptation for local markets. Paid social sits with Media and Performance Marketing, who you align with daily.
• You make campaigns and content platform-native: a spot becomes cuts, an article becomes a carousel, a launch becomes a series. The brand stays recognisable in every post, even one that is over after 15 seconds.
• You produce yourself (short-form video, carousels, captions, thumbnails) and build AI adaptations with your own hands: variants, lengths, language versions, platform formats. You bring agencies and creator partnerships in when volume or complexity calls for it.
• You are in the comments and DMs, moderate, recognise when a topic belongs with Support, PR or Product, and decide quickly whether the brand joins a trend.
• You deliver the breadth of variants for tests (hooks, formats, lengths), pull the results from platform analytics and Looker yourself and bring the learnings into the next wave. What works organically goes into paid, and what paid learns goes back into your formats.
• You produce with generative AI (image, video, voice, text), work inside the team's workflows and agents and follow the guardrails: brand compliance, usage rights, AI content disclosure.
• You think in a flywheel: every post creates material, data and learnings for the next one, for Campaign, Content and PR too. You help maintain the asset library, prompt library and test history.

Qualifications

• At least 3 years in social media, content or community, in-house, agency-side or as a creator, with channels you ran yourself and whose numbers you know.
• Hands-on: you do it yourself. Shoot, cut, caption, carousel, instead of passing everything on.
• You know the platforms from practice: formats, algorithms, tone, what works on LinkedIn and what works on TikTok.
• You can do creative and numbers and want to know which hook wins.
• You already work AI-first and can prove it: which tools, what output, what it saved in time or production cost. Examples from your daily work count more than certificates.
• Practice with generative image and video production (e.g. Midjourney, Flux, Firefly, Veo, Runway, Sora) and with language models in your working process (e.g. Claude, ChatGPT, Gemini). You want to build automations yourself (n8n, Make or comparable).
• You understand the logic of Media and Performance Marketing: funnel, frequency, creative wear-out, paid and organic. Creator collaborations, social listening tools or several markets in parallel are welcome.
• You keep the overview and the files clean across several channels and daily publishing. Fluent German and English.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.