- Location
- South Africa · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workable
Description
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a highly experienced Senior Media Buyer with at least 4 years of hands-on experience managing and scaling paid advertising campaigns.
This is an exciting opportunity for a data-driven performance marketer who knows how to build, optimize, and scale profitable campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and other paid media channels.
The ideal candidate has a proven track record of managing significant advertising budgets, improving ROAS, reducing customer acquisition costs, and driving measurable business growth.
You'll take ownership of paid media strategy, campaign execution, performance analysis, and ongoing optimization while working directly with a high-performing international team.
Key Responsibilities
- Paid Media Strategy: Develop and execute performance-driven advertising strategies across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
- Campaign Management: Build, launch, manage, and optimize paid advertising campaigns to maximize conversions, revenue, and return on ad spend (ROAS).
- Budget Management: Oversee advertising budgets, allocate spend effectively, and scale successful campaigns while maintaining profitability.
- Performance Optimization: Continuously analyze campaign performance, identify growth opportunities, and optimize targeting, bidding, creatives, and landing pages.
- Creative Testing: Collaborate with creative teams to develop and test high-converting ad creatives, messaging, and campaign concepts.
- Tracking & Attribution: Implement and troubleshoot conversion tracking, pixels, Google Tag Manager, GA4, and attribution tools.
- Reporting & Analytics: Monitor key performance indicators, including ROAS, CPA, CAC, CTR, CPC, and conversion rates, and provide actionable performance insights.
- A/B Testing: Design and execute structured experiments to improve campaign performance and identify scalable growth opportunities.
- Market Research: Stay ahead of advertising platform updates, competitor strategies, and emerging paid media trends.
- Stakeholder Collaboration: Communicate campaign results, strategic recommendations, and growth opportunities to internal teams and clients.