- Location
- Gurgaon
- Type
- Full-time
- Department
- Marketing
- Source
- Freshteam
Description
We’re looking for an influencer marketing trailblazer, someone who lives and breathes digital culture, thrives on creativity, and knows how to turn influence into impact.
You’ll drive influencer-led storytelling that doesn’t just reach people, but moves them—building communities, sparking conversations, and shaping how the world experiences our brand.
If you understand creators as collaborators, trends as opportunities, and data as the backbone of creativity, this role is made for you.
If you understand creators as collaborators, trends as opportunities, and data as the backbone of creativity, this role is made for you.
Key Responsibilities
Craft Culture, Not Just Campaigns
- Design and execute influencer strategies that go beyond awareness — building affinity, engagement, and advocacy.
- Translate brand goals into storytelling that feels authentic, human, and share-worthy.
- Collaborate with brand, creative, and content teams to craft moments that matter.
Spot the Voices that Shape Tomorrow
- Discover and partner with the right creators — from niche voices to digital powerhouses — who align with our brand ethos.
- Build real relationships with influencers, talent agencies, and creator communities.
- Lead negotiations, timelines, and budgets with a balance of empathy and precision.
Lead Campaigns that Inspire
- Drive every stage of influencer collaboration — from briefing and content creation to live publishing and performance tracking.
- Ensure each piece of content feels real, relevant, and rooted in the creator’s voice.
- Partner with internal teams to amplify content across paid, organic, and earned touchpoints.
Measure Impact, Not Just Metrics
- Track and interpret KPIs — reach, engagement, conversions — with a focus on actionable insights.
- Share learnings that help refine future campaigns and fuel creative innovation.
Stay Ahead of the Curve
- Be a trend scout — constantly exploring new creators, formats (Reels, Shorts, Lives), and storytelling techniques.
- Bring bold, innovative ideas that push boundaries and set new benchmarks in influencer marketing.
Requirements
- 3–5 years of hands-on experience in influencer marketing with a brand, agency, or platform.
- Deep understanding of social ecosystems — Instagram, YouTube, and emerging platforms.
- Strong network and proficiency with influencer tools (Qoruz, Winkl, CreatorIQ, etc.).
- Excellent relationship management, communication, and negotiation skills.
- Analytical yet creative — equally comfortable with data dashboards and brainstorm rooms.
- A love for storytelling, culture, and everything that lives at the intersection of people and platforms.
Bonus Points If You Have
- Experience across diverse categories like fashion, tech, lifestyle, or fitness.
- Exposure to performance-led influencer campaigns and paid amplification.
- A knack for creative ideation — crafting briefs and content concepts that feel effortlessly on-brand.
Why You’ll Love It Here
- You won’t just be running influencer campaigns.
- You’ll be shaping how a new generation connects with our brand.
- This is your chance to create culture, build communities, and leave a digital footprint that lasts.
Skills
Negotiation