Influencer Director

Agency:

McCann

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

• Work with relevant team to execute and enhance a best-in-class influencer marketing service offering, including insight/analytics, innovation, social trend, tools, platforms and campaign measurement

• Utilise creative thinking to best deliver creator activations for our clients

• Drive best practices around campaign delivery using influencer marketing tools alongside championing the implementation of new tools and processes as required

• Perform competitive analysis, industry research, assessment of best practices and KPIs in a consistently changing landscape

• Lead negotiations on behalf of clients to procure the appropriate influencers and preferable ROI for campaigns and clients

• Act as key liaison during negotiations, contract execution and live campaigns

• Inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry

• Use an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities

• Keep abreast of current projects in development; collaborate with wider team to brainstorm and create opportunities for clients

• Best-in-class activation and project management skills.

• Maintain a complete grasp of client’s business, needs and objectives – what they do and what they want to achieve, taking ownership and accountability for work and projects

• Lead by example, providing adequate support and mentorship to junior members of the team, ensuring effective communication and collaboration, including managing upwards to the senior team as required

• Oversee the formal client review process and take responsibility for the internal “Wash Up” process on completion of each project

• Effective account planning, ensuring resources are aligned to meet client demands at all times

• Take accountability for accurate project budgets, in conjunction with senior management when required

• Work with finance to oversee and implement timely generation of required invoices and the overseeing of influencer payments

• In all areas, demonstrate high levels of commerciality and apply a keen understanding of the broader marketing environment

Skills + behaviours:

• Clear/concise written and verbal communication in English

• A natural client services person, approachable and very personable with a can-do attitude

• Confident in ‘owning the room’ and with public speaking with excellent presentation skills

• Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed

• Thorough approach to solving problems and ability to mediate with a work ethic than embodies “how can we make this happen"

• Is a change champion and pioneers new ideas and approaches

• Committed to deliver results and goes after the target – strong focus on KPIs

• A social media expert with deep knowledge of platforms and trends

• Expert knowledge in data collation and influencer analytics

• Competent computer skills, can produce PowerPoint presentations that engage and captivate

• Understand the key benefits of the Influencer business and the commercial requirements

• Knowledge/experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat

• Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients

• Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ

• Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach

• You understand the difference between dwell time and views, reach and impressions and can answer questions about fluctuations in influencer engagements category with confidence and ease

• A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work

• Highly adaptive to changing client and team/business needs

• A change champion who pioneers new ideas and approaches

• Demonstrate a sense of urgency and knows when to act and when to wait

A bit about perks of the job 

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer: 

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively 

• On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership) 

• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office) 

• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space 

• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others 

• Your birthday off – because who wants to work on their birthday? 

• A tree planted in your name for every year you celebrate your McCanniversary 

• A Cycle to Work scheme and facilities including showers and hair styling appliances 

• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice 

McCann is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 
 
McCann are proud to be a Disability Confident employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role. Please do let us know when you apply if you are eligible (via email to [email protected]), along with any adjustments you may need to the recruitment process to enable you to perform at your best.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/