Senior Analyst, Experience & Activation (Performance Specialist)

Overview

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

 

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

 

WHO WE’RE LOOKING FOR

The Senior Analyst, Experience & Activation (Performance Marketing Specialist) will work closely with the line manager and accounts director to support in servicing our client. The digital analyst will run end-to-end paid search campaigns, and gain exposure to unique platforms such as Naver.

Responsibilities

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

Execution Support & QA

• Localize and proofread Korean search keywords, ad copies, and extensions to ensure accuracy, brand alignment, and compliance with platform policies.
• Build and execute end-to-end Naver Search and Brand Search campaigns, ensuring correct taxonomy, tracking setup, and campaign structure.
• Support in campaign setup across Google Ads and Naver, applying finalized taxonomy, naming conventions, and structure.
• Double-check CIDs, tracking tags, ad extensions, and audience layering to ensure full campaign integrity.
• Conduct pre-launch QA (on budgets, targeting, and ad statuses to ensure campaigns are error-free.
• Verify promotional accuracy with client and flag issues proactively.
• Set up and track A/B test performance, and flag optimization opportunities based on CTR gaps or conversion drop-offs.
• Monitor Korean search trends and platform updates, surfacing insights that inform future strategy.

Collaboration & Communication

• Work closely with the Search Lead & Impact team to ensure timely execution of deliverables
• Liaise with client for campaign brief, keyword approval, copy QA and previews
• Participate in weekly status meetings and present key optimizations or blockers​.
• Share summaries of platform changes that may affect SEM delivery or tracking

Reporting & Performance Monitoring

• Pull and analyze weekly SEM performance reports (traffic, CTR, CPV, ROAS, conversions) for Naver and Google KR campaigns
• Partner with the Search Lead to derive insights and contribute to QBR narratives—translating performance data into actionable next steps.
• Maintain pacing dashboards and highlight any anomalies
• Support daily and weekly optimizations: (pause underperforming keywords, adjust bids, refresh creatives and extensions).
• Maintain historical tracking logs across business units for performance transparency.
• Conduct QA on screenshots and reporting deliverables for POWD/POE documentation.

Required Skills

DOES THIS SOUND LIKE YOU?

• Minimally 3 – 4+ years of relevant digital marketing experience
• Hands-on experience with search platforms such as Google Ads, Naver Search
• Proficiency in web analytics tools such as GA4, Adobe Analytics or similar.
• Excellent Microsoft Excel, Word, Power­Point skills
• Strong interest in SEM and a desire to grow in performance marketing.
• Excellent attention to detail, with strong numeracy and analytical skills.
• Self-motivated, proactive, and inquisitive team player with strong problem-solving skills
• Confident communicator with good interpersonal and client-facing relationship management skills

Benefits

Benefits

WHY ASSEMBLY?

• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
• We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

 

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