Director of Training & Franchise Performance

Position Overview

We are seeking a Corporate Director of Training & Franchise Performance to lead onboarding, training development, field coaching, sales education, and ongoing franchise performance initiatives across a rapidly growing franchise organization.

This is not a traditional sales training role. The ideal candidate has experience building and leading structured corporate training programs within fast-paced, performance-oriented environments. This individual understands how to develop people, create scalable systems, reinforce accountability, and improve operational execution across multiple teams and locations.

This position requires a strong balance of:

• Corporate training leadership
• Franchise operations support
• Sales development and coaching
• Field execution
• Strategic planning and hands-on implementation

The role works closely with franchise owners, leadership teams, sales personnel, and operational staff to improve consistency, strengthen performance, and support long-term organizational growth.

Key Responsibilities

Franchise Onboarding & New Owner Development

• Lead onboarding and training initiatives for new franchise owners and their teams
• Develop structured launch plans, onboarding roadmaps, and operational training programs
• Ensure franchise locations are operationally prepared and commercially positioned for successful openings
• Reinforce customer experience standards, operational processes, sales systems, and brand expectations
• Facilitate both classroom-based instruction and hands-on field training

Training Program Development & Learning Systems

• Design, improve, and scale training programs across sales, leadership, operations, customer experience, and franchise performance
• Develop SOPs, onboarding materials, presentations, accountability tools, playbooks, and educational resources
• Build scalable systems for virtual learning, in-person workshops, ongoing education, and performance reinforcement
• Standardize best practices and training structures across the franchise network
• Support internal education platforms and continued learning initiatives

Corporate Training & Conference Leadership

• Lead corporate workshops, training sessions, conferences, and development bootcamps
• Deliver engaging, practical, execution-focused training programs for franchise owners, sales teams, installers, and operational personnel
• Support company-wide initiatives tied to growth, operational consistency, accountability, and leadership development

Field Coaching & Performance Improvement

• Travel to franchise locations to work directly alongside owners and field teams
• Observe operational workflows, customer interactions, and in-home sales processes
• Provide real-time coaching, accountability, and performance improvement strategies
• Identify operational, communication, sales, or leadership gaps and implement actionable solutions
• Support franchisees in improving close rates, customer experience, average ticket value, operational efficiency, and overall business performance

Franchise Performance & Leadership Support

• Serve as a trusted advisor and performance partner to franchise owners and leadership teams
• Reinforce KPI tracking, CRM utilization, reporting standards, communication expectations, and operational discipline
• Partner with executive leadership to improve systems, support structures, and franchise performance initiatives
• Help foster a culture centered around accountability, execution, leadership, and continuous improvement

Qualifications

Experience

• 5+ years of experience in corporate training, franchise training, learning & development, sales performance, or operational leadership
• Proven success developing onboarding and training systems across multiple locations or teams
• Experience facilitating corporate workshops, field coaching, conferences, and leadership development initiatives
• Strong background building scalable systems focused on adoption, accountability, and performance improvement
• Experience supporting franchise systems or multi-location operations strongly preferred
• Home services industry experience preferred, including areas such as remodeling, HVAC, roofing, restoration, coatings, flooring, or construction
• Strong understanding of customer experience, in-home sales, and field execution environments

Skills & Leadership Traits

• Self-starter capable of operating independently in a fast-paced growth environment
• Highly adaptable with the ability to manage multiple priorities simultaneously
• Strong organizational skills with exceptional attention to detail and execution
• Proactive mindset focused on continuous improvement and operational efficiency
• Innovative thinker who contributes ideas, solutions, and strategic improvements
• Strong leadership presence with the ability to influence franchise owners, operational leaders, and sales teams
• Excellent communication and presentation skills, both virtually and in person
• Proven ability to coach, motivate, and develop high-performing teams
• Strategic thinker capable of balancing long-term initiatives with hands-on field execution
• Comfortable leading training sessions ranging from one-on-one coaching to large-scale conference presentations

What Success Looks Like

• Franchise owners launch confidently with strong operational readiness and execution
• Teams consistently follow operational systems, standards, and performance expectations
• Training programs remain scalable, organized, engaging, and aligned with company growth
• Sales performance, customer experience, close rates, and operational consistency improve across the network
• Franchise owners view training and support as valuable business drivers
• CRM adoption, reporting consistency, communication standards, and operational accountability strengthen system-wide
• Corporate training events and onboarding initiatives drive measurable business impact
• Opportunities for operational improvement are proactively identified and converted into actionable solutions
• Leadership can rely on this role to improve consistency, elevate standards, and support long-term franchise growth
• Franchise owners view this individual as a trusted advisor helping improve leadership, execution, and business performance

Why Join

• Join a fast-growing national franchise organization with significant expansion opportunities
• Play a key role in shaping training, onboarding, and franchise performance initiatives company-wide
• Work directly alongside executive leadership and franchise owners across the country
• Blend strategic leadership responsibilities with hands-on field involvement
• Help develop scalable systems that directly influence franchisee success and organizational growth
• Be part of a culture centered around accountability, execution, innovation, and continuous improvement

Travel Expectations

• Approximately 40–50% travel required
• Travel includes franchise onboarding, field coaching, conference support, and ongoing training initiatives