Product Marketing Specialist

Responsibilities:

1. Product Portfolio & Lifecycle Management

• Own the end-to-end lifecycle management of the Fnet product line.
• Develop portfolio strategies, optimize product mix, and ensure alignment with corporate strategy and market demands.

2. Performance Monitoring & Operational Excellence

• Track and analyze daily business performance (sales volume, profitability, market share, etc.) to identify issues and opportunities.
• Provide clear guidance to Regional Sales Managers (RSMs) and initiate promotional program when necessary to secure target achievement.

3. Demand Generation & Growth Acceleration

• Plan and execute diversified marketing activities (online/offline campaigns, trade shows, customer seminars, etc.) to precisely target potential customers and drive sustainable demand growth.

4. Market Intelligence & Competitive Analysis

• Continuously gather and analyze industry trends, competitive dynamics, customer pain points, and emerging technologies.
• Deliver actionable market reports to support new product development, product iteration, and differentiation strategies.

5. Sales & Channel Capability Building

• Develop and update sales enablement tools (product brochures, battle cards, competitive comparisons, etc.).
• Conduct product training and coaching sessions to enhance product knowledge, selling skills, and solution-selling capabilities of both internal sales teams and channel partners.

6. Cross-Functional Collaboration & Growth Initiatives

• Work closely with R&D, supply chain, marketing, and after-sales teams to ensure resolution of product-related issues.
• Proactively identify and drive additional growth opportunities, such as new application scenarios, pricing optimization, customer retention programs, etc.

• * *

Preferred Qualifications:

• Bachelor’s degree or above; 3+ years of product management or related experience.
• Solid understanding of full product management processes; strong data sensitivity and business analysis skills.
• Excellent communication, coordination, and project-driving abilities; comfortable working in cross-functional environments.
• Hands‑on experience with AI‑powered tools for digging into large datasets, identifying trends, and generating actionable business insights is a strong plus.

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.