Marketing Operations Specialist

🌍 Location: Cape Town or London

🚀 Your Role:

Reporting into the Head of Marketing, you'll join our wider marketing team working closely with all marketing members, by taking the lead across marketing technology, data, automation, reporting performance metrics, and campaign operations, whilst managing a marketing operations specialist and influencing stakeholders across sales, revenue operations, CRM, and finance. You'll work with established technology and CRM environment and focus on building solutions on improving performance and efficiency, targeting and commercial insight. This role has heavy involvement in building and maintaining dashboards to continually improve reporting.

We're looking for a Marketing Operations Specialist to own the systems, processes, and data that power our marketing engine. This is a hands-on role: you'll manage our martech stack and reporting, own marketing budget tracking, drive operational efficiency across the marketing team, and line-manage a Marketing Operations Executive. 

It's a 12-month fixed-term contract, ideal for someone who can make an immediate impact and leave the function in a stronger, more scalable state. 

🧩 What You’ll Be Doing:

• Own and optimise the marketing automation and CRM platforms (e.g. HubSpot), including workflows, lead scoring, segmentation, and data hygiene, so that the marketing team operates self sufficiently.

• Design and maintain lead management processes (capture, routing, nurturing, and handover to sales), ensuring clean attribution throughout. 

• Build and maintain reporting and dashboards that track campaign performance, pipeline contribution, and marketing ROI, and translate the numbers into recommendations. 

• Own marketing budget tracking: monitor spend against budget across campaigns and vendors, maintain accurate forecasts, flag variances, and produce regular budget reporting for the Head of Marketing. 

• Manage the end-to-end operational delivery of campaigns, ensuring assets, audiences, and tracking are set up correctly and on time. 

• Improve and document marketing processes and workflows, removing bottlenecks and creating scalable, repeatable ways of working. 

• Oversee data governance and compliance (including GDPR) across marketing systems. 

• Line-manage, coach, and develop the Junior Marketing Operations Executive, including campaign management of marketing campaigns, setting priorities and supporting their growth. 

• Partner with Sales, Revenue Operations, and Finance to align systems, data, reporting, and budget processes. 

🎯 Who we're looking for:

• Several years' experience in marketing operations, with demonstrable ownership of a marketing automation platform and CRM. 

• Strong analytical skills, comfortable building reports, interpreting funnel and attribution data, and presenting insight to stakeholders. 

• Experience managing or tracking a marketing budget, with strong attention to financial detail. 

• Solid understanding of lead management, campaign operations, and the marketing-to-sales handover. 

• Experience improving processes and managing projects across teams. 

• Some line-management or mentoring experience, or clear readiness to step up. 

• Working knowledge of data protection / GDPR as it applies to marketing. 

• Must have experience in working with HubSpot and Salesforce  
• Must show experience in using tools to improve productivity and efficiency 

Desirable

• Experience in B2B, SaaS, or fintech. 

• Relevant certifications (e.g. HubSpot, Marketo). 

🌍 Diversity & Inclusion at Xceptor

We believe great ideas come from everywhere — and that the best teams are made up of people with different backgrounds, experiences, and perspectives. At Xceptor, we’re committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves.

We know that not everyone ticks every single box in a job description — and that’s okay. If you’re excited about this role and think you could make a difference, we’d love to hear from you. Your unique skills and experiences might be just what we need, even if you don’t meet every requirement.

We celebrate diversity and are dedicated to creating an inclusive environment for all employees — regardless of race, gender identity, sexual orientation, age, disability, religion, or background.

🌗 Hybrid at Xceptor