- Location
- Noida, India
- Department
- Marketing
- Seniority
- Entry
- Education
- Master
- Source
- Keka
Description
Company: Attero Recycling Pvt. Ltd.
Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.)
Opening: 1
Experience: 3 to 5 Years
Location: Noida (Corporate Office)
About Selsmart & MetalMandi
Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd., India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market.
We operate at the intersection of marketplaces, data, and sustainability, and are building scalable, tech-led businesses with real-world impact.
Job Summary
We are looking for a performance-oriented and analytically strong Senior Associate – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making.
The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision.
Key Responsibilities
Performance & Digital Marketing
● Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels
● Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, and re-engagement campaigns
● Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV
● Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals
Analytics & Business Understanding
● Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
● Develop dashboards and reports to monitor KPIs and marketing efficiency
● Apply strong business acumen to align marketing strategies with revenue and growth objectives
Strategy & Execution
● Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns
● Manage multiple marketing projects simultaneously while meeting deadlines under pressure
● Identify new growth channels, tools, and marketing innovations
Stakeholder & Team Collaboration
● Coordinate with internal teams including product, sales, tech, and operations
● Communicate insights, results, and recommendations clearly to senior stakeholders
Key Requirements
Education & Background
● MBA in Marketing / Business Management from a reputed institute
● Strong academic and professional background
Experience
● 3–5 years of relevant marketing experience, preferably with B2C companies
● Proven experience in managing performance marketing and retention channels
● Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms
Skills & Competencies
● Strong analytical and data interpretation skills
● Excellent understanding of business fundamentals and customer lifecycle
● Ability to work effectively in high-pressure, fast-paced environments
● Excellent written and verbal communication skills
● Result-oriented mindset with strong problem-solving abilities
What We Offer
- Opportunity to work with a purpose-driven organization leading sustainability initiative
- High-impact role with exposure to leadership and strategic decision-making
- Dynamic work environment with opportunities for learning and growth
Skills
Google Ads