Senior Product Manager - Orange County

Company Overview:

Asahi Intecc builds the guidewires and catheters that make minimally invasive vascular procedures possible. Founded in 1976 in Japan, it brought out Japan’s first PTCA guidewire in 1992 and the world’s first guidewire designed for chronic total occlusions (Miracle) in 1995. Today the group holds the top share of the global PCI guidewire market, employs roughly 10,000 people, is listed on the Tokyo Stock Exchange Prime market, and reported revenue of approximately ¥145 billion (about $900 million) for the fiscal year ended June 2026. All R&D is based in Japan. Asahi Intecc USA, based in Irvine, California, sells direct in the U.S. and is extending the company’s wire technology beyond cardiology into peripheral, abdominal and neurovascular markets. The U.S. neurovascular business pairs a dedicated neuro sales team with Orange County–based product management, working hand in hand with global product marketing in Japan; the Senior Product Manager is the U.S. owner of that portfolio.

Job Overview:

Asahi Intecc is seeking a highly motivated Senior Product Manager to drive commercial success within its Interventional Neuro Therapies portfolio in the U.S. The role is responsible for developing and executing downstream marketing strategies, managing product lifecycle activities, leading product launches, and partnering cross-functionally to accelerate market adoption and business growth.

The Senior Product Manager serves as the voice of the customer, translating physician insights, clinical knowledge, market intelligence and competitive analysis into actionable business strategies and measurable results. This individual works closely with physicians, key opinion leaders (KOLs), sales leadership, clinical affairs, medical affairs, regulatory and global marketing teams. Because all R&D sits in Japan, the role partners directly with Japan-based product marketing on launch readiness, supply and forecasting.

The position reports to the Senior Director of Marketing and currently carries one direct report. Asahi is entering neurovascular access as a challenger to two established players, with a U.S. launch calendar spanning the next three fiscal years — making competitive positioning and selling against entrenched devices central to the job. It is a senior role by design, suited to someone who has launched neurovascular products before and wants to help build a business over a multi-year horizon.

Products:

• CHIKAI neurovascular guidewire family — FDA 510(k)-cleared since 2011 for use in the neurovasculature to facilitate placement and exchange of therapeutic devices such as cerebral catheters; developed as workhorse wires for intracranial aneurysms, arteriovenous fistulas and AVMs.

• CHIKAI Nexus 014 — FDA 510(k) clearance April 2025 (K243383): stainless-steel tapered core with radiopaque platinum-nickel inner and outer coils for distal visibility.

• CHIKAI Nexus petit — FDA 510(k) clearance February 2026 (K252011), 220 cm length with straight, round-curve and J-shape tip options.

• Line extensions including CHIKAI black, CHIKAI black 18 and CHIKAI X 014 soft, built on Asahi’s dual-coil design for torque response and durable tip-shape retention.

• Broader interventional portfolio across coronary, peripheral and interventional radiology, including the Miracle, Gaia, Fielder and Ultimate CTO guidewires and Corsair and Tornus penetration catheters — Asahi led the global coronary CTO guidewire market in 2025.

• Active U.S. neurovascular launch calendar spanning the next three fiscal years.

Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field

• Minimum 5 years of neurovascular product management experience within the medical device industry

• Demonstrated track record of successful product launches in the U.S. market

• Neurovascular access experience (guidewires, catheters) is ideal; neurovascular therapeutic experience (coils, stent retrievers and similar) is equally valued

• Experience developing marketing plans, launch strategies, sales enablement programs, and customer-facing promotional materials

• Experience with FDA-regulated medical devices and promotional review processes

• Proven ability to manage projects independently and lead cross-functional teams without direct authority

• Strong analytical, presentation, communication, and problem-solving skills

• Proficiency with Excel, PowerPoint, forecasting tools, and business analysis

Preferred

• MBA or advanced degree

• Additional experience in coronary intervention (PCI), chronic total occlusion (CTO), peripheral vascular intervention, or guidewire and catheter-based technologies

• Experience working directly with physicians, catheterization and angiography labs, and hospital stakeholders

• Strong understanding of interventional procedures, clinical workflows, physician decision-making, and healthcare purchasing processes

• Knowledge of physician training programs, KOL development, and market development strategies

• People management experience

• Proficiency in Japanese

Competencies

• Strategic marketing and commercial planning; data-driven decision making

• Product lifecycle management and product launch execution

• Physician and KOL engagement; clinical acumen; customer focus

• Competitive intelligence — positions products against established devices, beyond specifications to market context and clinical value

• Project leadership and cross-functional influence, including across cultures and time zones with global teams in Japan

• Initiative and ownership in a small, flat, resource-light division

• Communication and collaboration

Job Responsibilities:

Product Marketing Strategy & Commercial Execution

• Develop and execute annual marketing plans aligned with business objectives, revenue targets, and portfolio growth initiatives

• Create differentiated product positioning, messaging, value propositions, and competitive strategies based on customer needs and market dynamics

• Analyze market trends, customer insights, competitive activity, reimbursement developments, and emerging technologies to identify growth opportunities

• Develop business cases, forecasts, pricing recommendations, and portfolio strategies to support informed decision-making

• Partner with the digital team on downstream marketing programs and initiatives that build awareness of the Asahi brand in neurovascular

• Define KPIs, measure the effectiveness of marketing initiatives, and recommend improvements to maximize commercial performance

• Manage approved marketing budgets and evaluate return on investment for commercial programs and initiatives

Product Lifecycle Management & Commercialization

• Own U.S. launches across the neurovascular pipeline over the next three fiscal years

• Manage the full product lifecycle, including launches, enhancements, portfolio optimization, product transitions, and discontinuations

• Lead commercialization and launch readiness in collaboration with sales, clinical, regulatory, operations, and global marketing — working with product marketing in Japan to gather product information and confirm launch readiness

• Own U.S. forecasting with Japan-based counterparts and ensure sufficient product supply to support each launch

• Monitor sales performance, customer adoption, and market penetration to identify opportunities and address performance gaps

• Develop recommendations for product improvements and future innovation based on market evidence and customer feedback

• Support inventory planning, pricing evaluations, and portfolio management decisions through data-driven analysis

Customer & Clinical Engagement

• Build strong relationships with key opinion leaders, physicians, hospital stakeholders, and clinical staff

• Gather and synthesize Voice of Customer (VOC) insights to influence product strategy, clinical evidence generation, commercial initiatives, and future development

• Participate in physician visits, lab observations, clinical cases, workshops, and customer meetings to deepen procedural and clinical knowledge

• Represent Asahi Intecc at industry conferences, professional society meetings, physician training programs, and customer events

Sales Enablement & Market Development

• Partner closely with sales leadership to identify adoption barriers and develop programs that accelerate market penetration and revenue growth

• Develop and deliver sales tools, product training, competitive intelligence resources, clinical messaging, and customer-facing materials — going beyond specifications to position products in the market and sell against competitive devices

• Support field teams through product education, customer presentations, market intelligence, and responsive issue resolution

• Collaborate with Clinical Affairs and Training teams on physician education programs, and assist in developing and executing national and regional sales training

Cross-Functional Leadership & Project Management

• Lead cross-functional initiatives involving Marketing, Sales, Clinical Affairs, Medical Affairs, Regulatory Affairs, Quality, Operations, and R&D

• Lead and develop one direct report

• Develop project plans with defined objectives, timelines, milestones, dependencies, and success criteria; anticipate risks and recommend solutions

• Ensure marketing materials and activities comply with internal review processes, regulatory requirements, and company policies

• Maintain accurate documentation of project status, key decisions, marketing assets, and launch deliverables

Competitive Intelligence & Strategic Insights

• Monitor competitor activities, market developments, emerging technologies, and industry trends

• Develop and maintain competitive analyses, market assessments, and strategic recommendations

• Communicate actionable market insights to commercial leadership and serve as an internal subject matter expert on market dynamics, customer needs, and competitive positioning

Success Measures — First 12 Months

• Develop deep expertise in Asahi Intecc’s interventional product portfolio, technologies, and target therapies

• Establish relationships with key physicians, KOLs, sales leaders, and internal stakeholders

• Successfully support product launch and commercialization activities, and execute marketing initiatives that contribute to revenue growth and market adoption

• Deliver actionable market and competitive insights that influence business strategy

• Demonstrate ownership of portfolio performance and contribute measurable improvements in commercial effectiveness

Compensation:

• Base: [CONFIRM WITH CLIENT]

• Bonus / incentive: eligible — structure 

• Benefits: healthcare 90% employer-paid, 401(k) match up to 5%, 12 holidays plus tiered PTO, gym stipend, tuition support, comprehensive disability coverage

Location:

• Candidate Location: Irvine, CA (Orange County). Hybrid Schedule