Director, Social and Communications

Develop and execute the Coffee Operating Unit North America organic social, creator, entertainment/talent, brand PR, and social intelligence strategies and governance Ensure alignment between social, PR, media, partnerships, and marketing initiatives Develop and maintain all governance and process mechanisms so that there are consistent ways of working and aligned processes across all North American brands and teams Establish content frameworks, editorial priorities, and channel strategies. Evaluate content performance and recommend ongoing improvements. Establish processes for moderation, escalation management, and consumer response. Work strategically and collaboratively with cross-functional teams across paid media and other parts of the organization as well as agency partners to optimize content for search engines (paid search, social search, agentic search) Develop annual creator plans that support business and marketing objectives. Manage relationships with creators, agencies, and talent partners. Evaluate program effectiveness through engagement, brand, and business performance metrics. Manage the end-to-end operations of influencer/content creators/talent and integration into marketing campaigns, ensuring brand consistency, integrity, and alignment across all culture and entertainment marketing activities Work closely and collaboratively with other marketing and brand teams to extend social reach and determine balance between organic and paid promotion Must possess a bachelor's degree. An MBA is preferred, but not required 10+ years of social/influencer/PR experience with 5+ years in people management and leadership. Experience with key social channels, including Meta, Pinterest and TikTok Strong analytical skills; ability to analyze raw data, draw conclusions and develop actionable recommendations Experience leading social and cultural marketing teams and managing the full lifecycle of a brand experience Commercially and creatively minded Excellent communication skills and the ability to work well alone as well as with different departments across the business Process driven and demonstrated ability to deliver in a timely manner Energetic, enthusiastic, proactive, and driven A self-starter with respect for others' points of view