Job Description Summary

Drive profitable growth of the Grid Automation business by developing strategic customer relationships, identifying new business opportunities, managing the complete sales cycle, and delivering order intake targets across utilities for power generation, transmission & distribution, renewable & transmission developers, industrial and EPC customers.

Job Description

Roles and Responsibilities

Sales & Customer Management

• Develop and execute regional sales strategies to achieve annual order intake and revenue targets.
• Identify and acquire new customers while strengthening relationships with existing accounts.
• Develop business opportunities with central/state utilities, private utilities, EPC contractors, renewable developers, railways, metros, and industries.
• Own the complete sales lifecycle from opportunity identification to order booking.
• Engage with decision makers, engineering teams, procurement, and consultants.
• Negotiate commercial and contractual terms while maintaining profitability.

Product & Solution Selling

        Promote & Sales of Grid Automation products & solutions including:

• EM & Numerical Relays
• Protection & Control Systems
• Substation Automation Systems (SAS)
• SCADA/EMS integration
• RTUs and Communication Systems
• Condition Monitoring Solutions
• Asset Performance Management
• Cybersecurity Solutions

Tender & Proposal Management

• Review customer requirements and define winning strategies.
• Coordinate with tendering, engineering, legal, finance, and project teams.
• Lead bid strategy, pricing discussions, and risk reviews.
• Ensure timely submission of techno-commercial proposals.

Market Intelligence

• Monitor market trends, competitor activities, government policies and investment plans.

Required Qualifications and Experience

• Bachelor’s degree in Engineering.
• 10–12 years of experience in sales/business development within Power Sector for substation automation Product & Solutions
• Proven experience selling to utilities, EPC contractors, renewable & transmission developers and industrial customers.

Desired Characteristics:

Technical Knowledge

• Protection Relays
• Substation Automation System (SAS)
• SCADA
• RTUs
• Communication Networks
• Grid Digitalization
• HV/EHV Substations

Skills & Competencies

• Strategic Sales & Account Management
• Consultative Selling
• Negotiation & Contract Management
• Financial & Commercial Acumen
• Customer-Centric Mindset
• Communication & Presentation Skills
• Problem Solving & Decision Making

Additional Information