Business Lead / Business Unit Director

Company Description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste. 

Just content that works, working a lot harder. 

Overview

The Business Lead will be responsible for overseeing the strategic management and operational execution of their allocated brands, focusing on content demand and production planning aligned with financial, partner, and client needs. The role requires a forward-thinking approach to risk mitigation and maintaining high levels of satisfaction in the client relationship, unlocking growth opportunities through strong partnership & delivery. 

Responsibilities

 

CONTENT DEMAND AND PRODUCTION PLANNING: 

• Oversee and manage annual content demand planning and production schedules for allocated client. 

• Collaborate with content teams to ensure production aligns with the brand's strategic goals and market demands. 

• Enhance operational efficiencies to optimize content delivery and capitalize on market opportunities. 

 

FINANCIAL MANAGEMENT: 

• Lead financial management efforts to ensure alignment with the content demand plan. 

• Budget planning and expense management to maximize profitability and meet financial targets. 

• Monitor and report financial performance, making necessary adjustments to address financial challenges. 

 

BRAND COMMUNICATION: 

• Act as the primary communication channel, cultivating strong relationships with partners and clients. 

• Develop and implement strategies to maintain and enhance partner and client satisfaction. 

• Coordinate with marketing and communication teams to align messaging and promotional strategies. 

 

STRATEGIC PLANNING AND RISK MITIGATION: 

• Engage in proactive planning to identify potential risks and develop contingency plans. 

• Collaborate across teams to align risk mitigation strategies with business objectives. 

• Stay abreast of industry trends and execute strategies to mitigate risks associated with the competitive landscape. 

 

Key Performance Indicators (KPIs) 

 

FINANCIAL MANAGEMENT 

• Achievement of revenue targets incl. gross margin and profitability targets 

• Budget adherence and cost management 

• Financial forecasting accuracy 

• Identification and delivery of cost efficiencies 

• Generation of incremental revenue and growth opportunities 

 

BRAND & CLIENT MANAGEMENT 

• Client satisfaction and relationship health 

• Client retention and account growth 

• Stakeholder engagement and communication effectiveness 

• Resolution of client issues and escalations 

• Identification and conversion of upsell and cross-sell opportunities 

 

STRATEGIC PLANNING & RISK MITIGATION 

• Proactive identification and management of business risks 

• Development and implementation of mitigation and contingency plans 

• Delivery of strategic business initiatives 

• Continuous improvement of operational processes 

 

LEADERSHIP & COLLABORATION 

• Cross-functional collaboration effectiveness 

• Team engagement and performance 

• Governance and process compliance 

• Effective decision-making and issue resolution 

• Contribution to business planning and organisational objectives 

• Development of a high-performance, client-centric culture 

Qualifications

• 10+ years of experience in client relationship building, content management, financial planning, and brand management 

• 5 years minimum in senior leadership role 

• Strong leadership skills with a strategic mindset and ability to communicate effectively. 

• Excellent analytical skills and financial acumen. 

• Proactive, forward-thinking approach with strong problem-solving capabilities.