Senior Transformation & Integrated Comms Manager

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Senior Transformation & Brand Engagement Manager EMEA is responsible for defining and transforming the brand engagement model across Europe, MENA, and ANZ, establishing a future-fit, data-driven, and scalable approach to how Clorox brands connect with consumers across the full funnel.
This role sets the enterprise vision and strategic direction for brand engagement, translating business ambition into best-in-class frameworks, operating models, and capabilities that drive measurable commercial impact across markets. Acting as the architect of the end-to-end engagement ecosystem, this role defines how strategy is translated into execution at scale—ensuring consistency, quality, and effectiveness across all brands and regions.

In this role, you will:

1.Regional Brand Engagement Strategy & Vision 

·  Define and lead the long-term vision and strategic direction for brand engagement across EMEA aligned to business growth priorities.

·  Translate brand and portfolio strategies into integrated, full-funnel engagement approaches that drive measurable commercial outcomes.

·  Shape how Clorox brands connect with consumers across channels, platforms, and moments, ensuring a cohesive and differentiated approach.

·  Act as an advisor to regional leadership on marketing effectiveness and growth opportunities

2. Transformation of Brand Engagement Model

·  Lead the evolution and transformation of brand engagement capabilities, embedding modern, data-led, and consumer-centric approaches.

·  Identify and implement step-change improvements in how engagement is planned, executed, and optimised across markets.

·  Drive adoption of emerging capabilities like advanced data utilisation, Social First, GEO, AI content ecosystems among others to future-proof the organisation.

·  Champion a test-and-learn culture, accelerating innovation and continuous improvement across markets

3. End-to-End Operating Model & System Ownership

·  Design and own the end-to-end brand engagement operating model, clearly defining roles, responsibilities, and ways of working across regional and market teams.

·  Establish scalable frameworks, playbooks, and governance structures that enable consistent and high-quality execution across all markets.

·  Own the agency ecosystem design, including partner selection, role definition, and ways of working to maximise effectiveness and efficiency.

·  Ensure clear separation and alignment between:

Regional: strategy, frameworks, governance

Market: execution, optimisation, delivery

4. Leadership of Brand Engagement function and talent

·  Build, lead, and develop a high-performing Brand Engagement organisation, including direct management of Brand Engagement Leads

·  Drive capability building across markets, elevating skills in areas such as communication strategy, channel planning, and performance optimisation.

·  Establish a culture of accountability, excellence, and continuous development within the function.

·  Act as a coach and mentor, strengthening the pipeline of future marketing leaders.

5. Commercial Accountability & Performance Impact

·  Own the measurement framework for brand engagement effectiveness, ensuring clear linkage between marketing activity and business outcomes.

·  Drive improvements in ROI, efficiency, and effectiveness across channels and markets.

·  Lead the development of a cross-market learning agenda, ensuring insights are captured, scaled, and translated into impact.

·  Elevate performance conversations from metrics reporting to business storytelling, influencing decision-making at senior levels.

6. Agency Ecosystem Leadership

·  Define and lead the strategic agency model across the region, ensuring alignment to brand needs and organisational priorities.

·  Set clear expectations for agency performance, output quality, and innovation, holding partners accountable to high standards.

·  Build strong, strategic partnerships with agency leadership, while enabling Brand Engagement Leads to manage day-to-day execution.

·  Continuously evaluate and evolve the agency ecosystem to ensure best-in-class capability and value delivery.

7. Cross Functional & Senior Stakeholder Leadership

·  Act as a key connector across Brand, Digital, Ecommerce, and Commercial teams, ensuring brand engagement is fully integrated into broader business plans.

·  Influence senior stakeholders across the organisation, shaping marketing investment decisions and priorities.

·  Lead alignment across multiple markets, ensuring consistency of approach while enabling local relevance.

·  Represent Brand Engagement in strategic planning cycles and leadership forums.

8. External Benchmarking & Thought Leadership

·  Bring in external best practices, trends, and innovations, ensuring Clorox remains at the forefront of brand engagement.

·  Establish the organisation as a leader in modern, full-funnel marketing approaches.

·  Continuously benchmark performance, capability, and output against industry leaders.

9. Enabling Scalable Execution Across Markets

·  Ensure Brand Engagement Leads are equipped to deliver best-in-class execution through:

• Clear strategic direction
• Actionable frameworks
• Defined governance and quality standards

·  Maintain a strong feedback loop between execution and strategy, ensuring continuous refinement of frameworks.

·  Act as the ultimate quality and consistency guardian across all engagement outputs.

What we look for:

Years and Type of Experience Required:

• Industry & Skill Experience: 10+ years of experience in Transformation & Brand Engagement development and 5+ years with Tier 1 media or creative agency   

  • A highly capable talent, with a proven track record of good consumer understanding, driving transformation and capability building, brand engagement strategy development and brand equity management within a leading consumer goods organisation

  • Multiregional experience required

  • Flexible to work across different time-zones

  • Preferred experience on both, client and agency side

  • Versed on omnichannel media, specially digital marketing

  • Experienced in successfully developing and motivating a high performance team

Education: Bachelor's degree in business, marketing, or a related field.

Skills and Abilities: 

• Drives Transformation: Ability to define capabilities needed and to develop and embed them across the organization

• Strategic Mindset & Thought Leadership: Ability to set direction and influence leadership

• Drives Results: Proven ability to meet project objectives and deliver work on time

• Business Insight & managing complexity: Comfort leveraging data to tell a compelling story and understand business health including key drivers and implications

• Consumer Focus: Demonstrates consumer/shopper empathy and curiosity

• Cultivates Innovation: Out-of-the-box thinker able to collaborate with functional experts to bring concepts to life

• Drives Engagement & Values Differences:

  • Team player with ability to influence up and across organization

  • Takes accountability for personal development

  • Able to contribute to a purpose-driven culture that embraces IDEA (inclusion, diversity, equity, and allyship)

Workplace type:

#LI-Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

Benefits we offer to help you be well and thrive:

• Competitive compensation

• Generous 401(k) program in the US and similar programs in international

• Health benefits and programs that support both your physical and mental well-being

• Flexible work environment, depending on your role

• Meaningful opportunities to keep learning and growing

• Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.