Managing Director – Automotive & Heavy Equipment

Location: Thailand
Employment Type: Full-time
Reports to: Chief Executive Officer (CEO)
Industry: Automotive / Heavy Equipment / Machinery

About the Opportunity

Our client is a well-established Thai company operating in the automotive and heavy equipment industry, with a growing business covering sales, after-sales service, spare parts and related products.

We are looking for an experienced and commercially driven Managing Director (MD) to lead the company's next phase of growth.

Reporting directly to the CEO, the MD will take a key leadership role in driving business strategy, P&L performance, sales growth, operational excellence and organizational development.

This is an excellent opportunity for an experienced General Manager, Business Unit Head, Commercial Director or senior Sales & Operations leader who is ready to take broader responsibility for an entire business.

Key Responsibilities

Strategic & Business Leadership

• Develop and execute short- and long-term business strategies aligned with the company's vision and growth objectives.
• Identify new market opportunities, industry trends and competitive developments.
• Translate business strategy into clear commercial and operational priorities.

P&L & Financial Management

• Take overall responsibility for company P&L and business performance.
• Manage budgets, profitability and operating costs effectively.
• Identify opportunities to improve margins, productivity and overall business efficiency.

Sales & Marketing Leadership

• Set and drive sales strategies and targets across the business.
• Lead and develop the sales organization to achieve revenue objectives.
• Oversee marketing campaigns, promotions and CRM initiatives.
• Develop strategies to expand existing and new customer segments.

After-sales & Customer Experience

• Drive growth in after-sales service, spare parts and accessories.
• Establish and improve customer experience and service standards.
• Take ownership of critical customer issues and ensure effective resolution.
• Strengthen customer retention and long-term customer relationships.

Stakeholder Management

• Build and maintain strong relationships with key stakeholders, including:
  • OEM / manufacturing partners
  • Financial institutions
  • Insurance companies
  • Government authorities
  • Key business partners and customers

People & Organizational Development

• Lead and develop Heads of Departments and the broader management team.
• Establish clear KPIs and performance management processes.
• Build a result-oriented, accountable and customer-focused organization.
• Develop management capabilities and succession within the organization.

Key Success Expectations

The successful candidate will be expected to:

• Drive sustainable revenue and profitability growth.
• Strengthen sales and commercial performance.
• Improve operational efficiency and cost management.
• Develop a high-performing management team.
• Enhance after-sales and customer experience.
• Build stronger relationships with strategic business partners.
• Support the company in achieving its ambitious annual business targets.

Qualifications & Experience

• Bachelor's degree or higher in Business Administration, Marketing, Economics, Engineering or a related field. MBA is an advantage.
• 7–10+ years of senior management experience in a GM, Director, MD or equivalent leadership position.
• Proven experience in Automotive, Heavy Equipment, Heavy Machinery, Commercial Vehicles, Industrial Equipment or related industries.
• Strong experience in commercial management and P&L responsibility.
• Demonstrated track record in sales growth and business development.
• Experience managing multiple functions and senior management teams.
• Strong negotiation, communication and stakeholder management skills.
• Strong business acumen with the ability to use data to support decision-making.
• Good command of English.
• High level of integrity, accountability and ownership.
• Strategic thinker with a hands-on and results-oriented leadership style.

Compensation & Benefits

• Base Salary: THB 100,000–120,000 per month
• Company EV or fuel card allowance of up to 400 litres/month
• Performance-based incentive / commission
• Executive-level opportunity with direct exposure to the CEO
• Opportunity to lead and influence the overall business growth strategy

Who This Role Is For

We are particularly interested in candidates who are currently working as:

General Manager | Deputy General Manager | Business Unit Head | Commercial Director | Sales & Operations Director | Senior Sales Leader

with strong industry experience and the ambition to step into a broader Managing Director role.

If you are a commercially driven leader who enjoys building businesses, developing people and delivering measurable results, we would like to hear from you.

How to Apply

Please submit your updated CV together with a brief summary of your current role, current compensation and expected compensation.

All applications will be treated with strict confidentiality.