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Our client, a premier luxury resort in the Maldives, is seeking an inspiring Marketing & Communications Director to lead the full marketing and communications strategy for both the resort and its exclusive private island. This role drives global brand visibility through high‑impact advertising, PR, digital, social media, and creative collateral—ensuring the properties shine in key international markets.
If you’re a strategic storyteller with strong luxury hospitality experience, a passion for global brand building, and the creativity to elevate two exceptional island destinations, this is a standout opportunity in one of the world’s most iconic locations.
RESPONSIBILITIES:
Administration
- To implement the Resort and Private Island’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Spa and all other revenue generating departments.
- To organize and conduct regular departmental marketing communications meetings and ensure departmental briefings and meetings are effective.
- To represent the Sales function on the hotel's Executive Committee in the absence of the Commercial Director
Marketing
- To establish an annual and fully integrated marketing plan in a detailed calendar, with measurable objectives, strategies and action steps.
- To measure, interpret, prioritize and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
- To develop and maintain active contacts with the international press and key media people, and evaluate all media solicitations and exposures.
- To monitor all public statements concerning the hotel in foreign media.
- To ensure all social media identified are well updated and monitored to assure the best positioning in hotel ranking.
- To ensure adequate targeted advertising and coverage of the hotel’s positioning, promotional programs, corporate image building and other activities.
- To ensure all hotel advertising and collateral (local Food and Beverage, Spa, etc.) are of consistent high standards, and that they comply with our hotel positioning
- To recommend and develop partnership with external partners such as credit card companies, luxury brand, banks, department stores, airlines, etc. to support the advertising and sales campaigns.
- To target annual recognized International awards for the Resort and Private island
- To closely work with Director of Spa, Director of Performance, Revenue Manager and Food and Beverage Managers to maximize use of the targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications.
Operational
- To closely work together with other departments to assess and support their internal and external communications needs.
- To establish and maintain the hotel library and photographic image filing
- To continuously update press kits.
- To welcome, greet and escort all Press fam trip or any media events taking place in the hotel or offsite event
- To maintain a perpetual analysis of competitor’s marketing and communication activities in the local market.
- To serve as the Webmaster for hotel’s Webpage and Internet related exposure and advertising.
- To make sure other Marketing Communications associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
Financial
- To prepare and conduct an annual marketing & communications budgets, in close cooperation with the Commercial Director including above the line advertising, public relations, sales promotions and publicity etc that will form part of the hotel’s business plan.
Personnel
- To recruit all Marketing & Communications associates. To follow hotel guidelines when recruiting and use a competency-based approach to selecting associates.
- To plan and implement effective training programs for Marketing Communications associates in coordination with the Training Manager and Departmental Trainers to maximize the effectiveness
REQUIREMENTS:
- Minimum of one (3) year in a similar position with a luxury hotel.
- Ability to multi-task and meet deadlines
- Customer-centric
- Ability to demonstrate working and engaging teams from different cultures
- Strong verbal and written communication skills along with being quality oriented with focus on details
- High performance standards
- Technical proficiency in related software (Excel spreadsheets, PowerPoint,Word)
- Positive attitude.
- Good Communication skills.
- Commitment in delivering a high level of customer service.
- Excellent grooming standards.
- Flexibility to respond to a range of different work situations.
- Ability to work under pressure and under own initiative.
- Passion for sales and achieving targets and objectives.
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