Manager - Media Planning

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Position Title

Manager – Media Planning

Location

Bangalore

Reports To

Business Director / Senior Media Planning Manager

Job Summary

We are looking for an experienced Manager – Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities

Media Strategy & Planning

• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital, Television, Radio, Print, OOH, and Emerging Media.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution

• Build annual, quarterly, and campaign-specific media plans.
• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
• Ensure timely launch and smooth delivery of campaigns.

Performance Analysis & Optimization

• Monitor campaign KPIs and track media effectiveness.
• Analyze campaign performance and provide actionable recommendations.
• Conduct post-campaign evaluations and prepare performance reports.
• Optimize media investments to improve ROI and efficiency.

Client & Stakeholder Management

• Act as the primary point of contact for clients and internal stakeholders.
• Present media strategies, recommendations, and campaign performance reviews.
• Build strong relationships with media partners and vendors.
• Collaborate with creative, analytics, and account management teams.

Budget & Commercial Management

• Manage campaign budgets and media spends.
• Ensure media plans are delivered within approved budgets.
• Negotiate rates and value-added opportunities with media partners.
• Track billing, reconciliations, and campaign financials.

Team Leadership

• Lead and mentor media planners and executives.
• Review planning outputs and maintain quality standards.
• Support team development and knowledge sharing initiatives.

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Mass Communication, Business Administration, or related field.
• MBA preferred.
• 3-4 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.
• Experience working with media agencies, advertising agencies, or large marketing organizations.

Required Skills

• Media Planning & Strategy
• Audience Research & Insights
• Media Buying & Negotiation
• Budget Management
• Campaign Analytics
• Market Research
• Performance Reporting

Tools & Platforms

• BARC
• TAM/TGI/MRI Data (where applicable)
• Google Analytics
• Meta Ads Manager
• Google Ads
• Media Planning Tools
• Excel & PowerPoint

Behavioral Skills

• Strategic Thinking
• Stakeholder Management
• Communication & Presentation Skills
• Analytical Ability
• Negotiation Skills
• Leadership & Team Management
• Problem Solving

Preferred Industry Experience

• Media Agencies
• Advertising Agencies
• FMCG
• Telecom
• Retail & E-commerce
• BFSI
• Entertainment & OTT
• Consumer Technology

Location:

Bangalore

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent