Senior Social Media Manager

Description

goop kitchen is seeking a Senior Social Media Manager to lead the brand's social presence and help shape how we show up in culture. This person will own the strategy, planning, content creation, publishing, community management, and performance of our social channels, while helping transform goop kitchen into one of the most engaging food brands on the internet.

We're looking for a true social-native leader. Someone who lives and breathes content. Someone who understands how to turn a menu launch into a conversation, a restaurant opening into a cultural moment. The ideal candidate is equal parts strategist, creator, producer, and storyteller.

This is a highly collaborative and hands-on role. You'll work closely with Brand Marketing, Design, Growth, Culinary, Operations, and external creators to develop content that drives awareness, engagement, affinity, and ultimately, orders.

Key Responsibilities

Social Strategy

• Own and evolve goop kitchen's social media strategy across Instagram, TikTok, LinkedIn, and emerging platforms.
• Monitor conversation online across all relevant platforms including Reddit, Substack, X, as well as reviews on Yelp, Google Maps, Apple Maps, etc. 
• Develop content strategies that support larger brand, growth, menu, and restaurant expansion initiatives.
• Identify opportunities to make goop kitchen part of relevant cultural conversations while maintaining a distinct and consistent brand voice.
• Stay ahead of platform trends, algorithm changes, creator behavior, and emerging content formats.
• Translate business objectives into measurable social goals and content plans.

Content Planning + Editorial

• Own the social content calendar from ideation through execution.
• Develop monthly and quarterly content plans aligned with marketing priorities, menu launches, partnerships, openings, and seasonal moments.
• Create content frameworks and recurring series that build audience engagement and strengthen brand identity.
• Ensure content is balanced across brand storytelling, product education, community engagement, culture, and conversion.

Content Creation

• Concept, capture, create, and publish engaging social-first content.
• Develop Instagram Reels, TikToks, Stories, carousels, static content, and behind-the-scenes content.
• Write compelling social copy that aligns with the goop kitchen voice and drives engagement.
• Work hand-in-hand with the design team to develop assets that feel native to each platform while remaining on-brand.
• Be willing to jump behind the camera, film content, edit videos, and create content independently when needed.

Production + Creative Direction

• Lead social content shoots and support larger production and campaign work.
• Develop shot lists, creative briefs, content concepts, and production plans.
• Work closely with photographers, videographers, creators, and agency partners to bring ideas to life.
• Ensure every asset created can be maximized across social, email, growth, PR, and other marketing channels.

Community + Influencer Engagement

• Oversee community management and audience engagement on social, working closely with the Marketing Coordinator, Guest Experience Management team, and PR
  • Partner closely with the Guest Experience Management (GEM) team to monitor guest feedback, identify emerging themes, and ensure timely resolution of guest concerns across social channels.
• Build authentic relationships with followers, customers, creators, and local communities.
• Identify influencer and creator partnership opportunities in collaboration with the brand marketing team.
• Monitor conversations and proactively identify opportunities for engagement.
• Monitor brand sentiment across owned and earned channels, surfacing key insights, risks, and opportunities to the broader marketing team.

Analytics + Performance

• Track and report on channel performance, engagement, audience growth, content performance, and conversion metrics.
• Use data and insights to continuously optimize content strategy.
• Identify trends and opportunities based on platform performance and audience behavior.
• Regularly share insights, recommendations, and learnings with leadership.

Cross-Functional Collaboration

• Partner closely with Brand Marketing, Design, Growth, Culinary, Operations, and Leadership teams.
• Support restaurant openings, menu launches, partnerships, events, campaigns, and local marketing initiatives.
• Help ensure social media is integrated into larger business and marketing objectives.
• Bring a collaborative, entrepreneurial mindset and a willingness to roll up your sleeves when needed.

What We Offer

• Competitive salary and benefits package.
• 410k match
• Free goop kitchen lunch every day.
• goop kitchen employee discount.
• Opportunity to work in a dynamic and innovative environment.
• A chance to make a meaningful impact on a rapidly growing brand.

About goop kitchen

goop kitchen is an upscale fast-casual concept, founded by Gwyneth Paltrow in 2021, serving real, clean, and delicious food made-to-order. The brand focuses on thoughtfully sourced ingredients and chef-driven menus designed primarily for delivery and takeout.

Requirements

• 5–8+ years of social media, content marketing, or digital content experience, ideally within food, hospitality, wellness, lifestyle, or consumer brands.
• Deep understanding of Instagram, TikTok, YouTube Shorts, LinkedIn, and emerging platforms.
• Strong content creation skills, including filming, editing, copywriting, and creative storytelling.
• Proficiency with CapCut, Adobe Premiere, Canva, and social content creation tools.
• Demonstrated experience growing and engaging social communities.
• Strong understanding of content analytics and performance measurement.
• Excellent project management and organizational skills.
• Ability to balance strategy and execution in a fast-paced environment.
• Naturally curious, highly creative, and obsessed with internet culture, trends, and storytelling.
• Comfortable being both the person developing the strategy and the person creating the content.
• A passion for food, wellness, hospitality, and consumer brands is a major plus.