Manager (Marketing), Marketing & Corporate Solutions

[What the role is]

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.

We can offer you:
• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

The Manager (Marketing) is part of NLB's Marketing and Corporate Solutions (MCS) division, supporting digital marketing initiatives that connect audiences with NLB's collections, services and programmes through compelling, audience-first content and integrated marketing campaigns.

As a Manager (Marketing), you will play a key role in developing and producing engaging content across NLB's digital platforms, with a strong focus on social media. You should have a keen understanding of evolving audience behaviours, digital storytelling and social media trends, and be able to translate marketing objectives into platform-native content that resonates with diverse audiences.

Working closely with internal stakeholders and creative partners, you will balance strategic thinking with hands-on content production to deliver impactful campaigns that strengthen awareness, engagement and affinity for NLB.

This role is ideal for someone who enjoys balancing creativity with strategic thinking and is passionate about using social media and digital storytelling to inspire a lifelong love of reading, while connecting audiences with Singapore's stories, in support of NLB's mission of fostering Readers for Life, Learning Communities and a Knowledgeable Nation.

[What you will be working on]

• Collaborate with campaign managers and stakeholders to translate marketing objectives into social media strategies and engaging content that support NLB's collections, services and programmes.

• Plan and produce engaging, platform-native content—including copy, graphics, short-form videos and multimedia assets—that connects meaningfully with audiences across social media platforms.

• Develop social media content plans and editorial calendars that align with broader campaign priorities, coordinating content contributions from internal stakeholders and external partners while optimising content for each platform and audience.

• Manage the end-to-end production of social media content, including concept development, scripting, filming, editing and publishing, working with internal teams and external partners to ensure quality, timeliness and alignment with campaign objectives.

• Cultivate an engaged online community by initiating meaningful conversations with audiences, encouraging participation across NLB's social media platforms, and coordinating appropriate responses to community feedback and emerging issues.

• Keep up-to-date practices in platform developments, audience behaviours, and emerging content trends to identify opportunities that strengthen campaign relevance and community engagement.

• Monitor content and campaign performance across social media channels, translating audience insights into recommendations that continuously improve content and campaign effectiveness.

• Contribute ideas that grow awareness of NLB's collections, services and programmes through creative storytelling and meaningful audience engagement.

[What we are looking for]

• 2 to 5 years of relevant experience in social media marketing, digital content creation and digital marketing, with hands-on experience managing social media content and campaigns.

• Strong understanding of social media platforms, audience behaviours and content formats, with the ability to adapt marketing messages effectively for the different channels.

• Strong storytelling, copywriting and visual communication skills, with a keen eye for creating compelling content that captures attention and drives audience engagement.

• Demonstrated experience planning and producing platform-native content, particularly short-form video, with the ability to storyboard, shoot and edit content.

• Proficiency in content creation tools, including video editing and graphic design software such as Adobe Premiere Pro, Photoshop, Illustrator, CapCut, and Canva.

• Familiarity with social media analytics and marketing performance metrics, with the ability to derive practical insights that improve content and engagement.

• Strong collaboration and stakeholder management skills, with the ability to contribute effectively within cross-functional campaign teams.

• Creative, curious and adaptable, with a passion for using digital storytelling to inspire a love of reading and help audiences discover Singapore's stories.

Work location will be at the Marine Parade Library. As the library is currently closed for renovation, the current work location is at the National Library Building.

Successful applicant will be appointed on an initial two-year contract.