Marketing & Communications Lead

Description

Allied is excited to announce that we are looking for a Marketing & Communications Lead to join our Communications team! This individual will participate in planning, creating, and executing integrated marketing and communications initiatives that strengthen Allied's brand. They will be the driving force behind our marketing campaigns, brand storytelling, and content strategy.

The ideal candidate is a strong writer, creative thinker, and skilled marketer who can develop compelling campaigns across multiple channels while maintaining brand consistency and driving engagement. This individual will be assisting in managing the content calendar, collaborating across departments, and overseeing projects from concept through execution.

Responsibilities include:

• Serve as a creative lead for campaign development, messaging, content strategy, and brand consistency.
• Assist the Supervisor of Marketing & Communications with the development, execution, and measurement of marketing campaigns across print, digital, social media, email, and event channels.
• In collaboration with the supervisor or Marketing & communications, manage and maintain the organization's content calendar, ensuring consistent, strategic communication throughout the year.
• Write, edit, and produce marketing and communications materials, including: Product brochures and sales collateral, Email campaigns, Monthly newsletters, Social media content, Website copy, Advertising materials, Sales presentations
• Participate in website development, content management, maintenance, and ongoing optimization.
• Write video scripts and coordinate video production efforts, including shooting and editing content when applicable.
• Plan and execute webinars, including content development, promotion, logistics coordination, and post-event follow-up.
• Support planning and execution of conferences, trade shows, broker meetings, sales presentations, and other marketing events.
• Coordinate advertising initiatives across digital and traditional channels.
• Manage marketing assets, forms, and other administrative materials to ensure accuracy, consistency, and compliance.
• Leverage AI-powered tools to improve content development, campaign planning, workflow efficiency, and creative execution.
• Track campaign performance and provide recommendations for continuous improvement. 

Requirements

• Must have a bachelor's degree in marketing, communications, journalism, new media, public relations, or a related field.
• Must have completed an internship in a related field such as social media, promotions, advertising, or marketing for business.
• Exceptional writing, editing, and communication skills are needed.
• Experience developing and executing multi-channel marketing campaigns is needed.
• Must have strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Familiarity with Canva, Vyong, HubSpot CMS, Weebly, Vimeo, YouTube, Goto webinar, Moavi, Filezilla, and/or Bunny Studio as well as demonstrated ability to utilize AI tools such as Microsoft Copilot, or similar AI platforms for content creation and productivity would be a plus.
• Needs to be proficient in Microsoft 365, specifically Word, Excel, Powerpoint, as well as Adobe InDesign, Adobe Photoshop and Adobe Illustrator.
• Must have social media marketing experience.
• Experience with print vendors, familiarity with bid process and industry terminology as well as experience within healthcare, insurance, employee benefits, or B2B marketing is preferred.
• Must be able to travel to appointments outside of the company, must have a valid driver's license, personal transportation, and personal auto insurance.