Global Marketing Communications Manager
Civica
·Today
- Location
- London, England, United Kingdom · Dudley, England, United Kingdom · Leeds, England, United Kingdom · Bristol, England, United Kingdom
- Workplace
- Hybrid
- Department
- GTM
- Seniority
- Manager
- Source
- Workable
Description
We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.
Why you will love this opportunity as Global Marketing Communications Manager at Civica
As Global Marketing Communications Manager, you’ll be sitting in the marketing team to shape and deliver customer communications for key projects and initiatives across Civica. You’ll partner with teams across Marketing, Product, Engineering, Support and other areas of the business to understand complex projects and turn them into clear, engaging communications.
You’ll have the opportunity to influence the customer journey, create communication plans and use insights to continuously improve how and when we communicate with our customers.
What you will do to be successful in this role
Responsibilities:
- Partner with global project teams to understand business initiatives, define communication requirements and provide regular updates on communication activity.
- Develop customer journeys, briefs and integrated communication plans that align with project objectives, audience needs and delivery timelines.
- Work closely with Field Marketing, Brand and the wider marketing team to coordinate communication calendars and deliver consistent, engaging customer communications.
- Collaborate with business and data teams to identify the customer audiences and segments required for targeted digital communications.
- Manage stakeholder reviews and approvals, keeping project teams and the wider marketing function informed of progress, dependencies and potential impacts on other customer communications.
- Monitor communication performance, apply a test-and-learn approach and adapt plans to improve engagement and achieve the intended business and customer outcomes.