Marketing & Communications Director

Description

Salary: 

$89,169.60 to $111,467.20 annually (depending on experience and education)

Location:  Sioux Falls, SD

Schedule: 

Monday thru Friday; 8am to 4:30pm

Position Overview:

Children’s Home Society of South Dakota is seeking a Marketing & Communications Director to oversee the CHS marketing department by planning, coordinating, developing, and executing comprehensive3 marketing and communication strategies that enhance the organization's brand, mission, and outreach efforts.  As a leader in compassionate, trauma-informed care, Children’s Home Society is committed to fostering equity and inclusion in all aspects of our work.

By joining our team, you will make a difference every day—creating positive change for individuals, families, and communities. Each smile, hug, and heart you touch will reflect the meaningful impact of your work.

Benefits of Employment at CHS:

• Work-Life Balance: Monday thru Friday; 8am to 4:30pm
• Comprehensive Benefits: Equal up to 30% of your salary. Two health insurance options (Traditional Plan & High Deductible Health Plan with HSA), vision, dental, employer-paid Group Life Insurance and Accidental Death & Dismemberment (AD&D), Short Term & Long-Term Disability, and additional voluntary life and critical illness plans.
• Financial/Education Assistance: Up to $200 per month in tuition reimbursement or student loan repayment for qualifying employees.
• Competitive Compensation: $89,169.60 to $111,467.20 annually (depending on experience and education) with yearly merit-based raises
• Generous Paid Time Off: Includes a generous PTO package with 40 hours upfront, 10 paid holidays, and 8 hours "Day of Service" for volunteering in the community.
• Retirement Plans: Once entry into the plan, employees receive a 3% employer contribution each pay period and an up to an additional 5% profit sharing. Employees are 100% vested after 4 years of credited service. 
• Referral Bonuses: Earn up to $1,000 for referring new employees.

What You Will Do:

 Brand Strategy & Management

• Define and establish the CHS brand, core values, mission, and organizational identity.
• Develop and maintain CHS brand guidelines and design standards outlining the appropriate use of organizational graphic elements, including logos, colors, fonts, and other visual assets.
• Establish standardized design formats and templates for organizational stationery, cards, correspondence, PowerPoint presentations, press releases, event materials, print collateral, merchandise, advertising, and videos.
• Oversee CHS and Children's Home Foundation (CHF) website adherence to established brand standards.
• Ensure all organizational marketing and promotional materials maintain a consistent brand identity and represent a positive image of CHS.

Marketing Strategy & Campaign Development

• Develop and implement a comprehensive, results-driven marketing strategy aligned with the organization's mission, vision, and strategic goals to increase CHS brand awareness.
• Create and manage marketing campaigns and initiatives that promote all CHS programs, Foundation, and Administration.
• Develop marketing strategies that strengthen community awareness, increase engagement, promote organizational services, and support fundraising efforts.
• Evaluate marketing opportunities and identify innovative approaches to strengthen organizational visibility and outreach.

Organizational Communications & Public Relations

• Lead the development and implementation of comprehensive internal and external communications plans that produce clear, consistent, and concise messaging aligned with the CHS brand and organizational mission.
• Review and approve organizational announcements and communications to establish and maintain a consistent tone and voice across all communication channels.
• Provide oversight and collaborate with the Media Relations Manager to cultivate relationships with media outlets, stakeholders, and community partners to generate positive media coverage and facilitate media opportunities.
• Oversee crisis communications and collaborate with external consultants or subcontractors responsible for developing crisis communication plans and providing guidance during challenging situations to protect the organization's reputation.
• Partner with the CEO and Executive Leadership Team on strategic communications, special projects, and requests requiring the development of presentations, talking points, written materials, and other executive support resources while maintaining a high level of confidentiality.
• Oversee the development, writing, editing, design, production, printing, and distribution of monthly, quarterly, and annual organizational publications.

Digital Marketing, Social Media & Content Development

• Oversee the organization's digital marketing strategy, website presence, and social media platforms to strengthen online visibility, engage supporters, and support fundraising initiatives.
• Develop and maintain a comprehensive social media strategy and monthly content calendar for CHS and the Shelter for Family Safety, coordinating contributions across departments and programs.
• Monitor social media platforms and ensure timely, appropriate responses to inquiries, comments, and messages.
• Collaborate with the content team to develop compelling, relevant, and mission-driven content for marketing materials, press releases, newsletters, website updates, and other communication channels.
• Review, edit, and approve website content, graphics, social media posts, and other digital materials for accuracy, quality, and engagement.
• Manage the GOOD WORKS Portal and ensure information is accurate, current, and regularly updated.
• Direct staff and external vendors in the development and production of videos, presentations, website graphics, and social media content.

Project, Budget & Resource Management

• Oversee marketing and communications projects from initial concept through completion, utilizing Basecamp to manage project intake, priorities, assignments, workflows, and deadlines.
• Coordinate internal staff and external vendors to ensure projects are completed efficiently, on schedule, and within established expectations.
• Develop, manage, and monitor the marketing and communications budget, overseeing and approving appropriations and expenditures to ensure resources are allocated effectively.
• Monitor project timelines, deliverables, and resource utilization to ensure marketing and communications initiatives align with organizational priorities.

Team Leadership & Continuous Improvement

• Provide leadership, supervision, and direction to the marketing and communications team, fostering a collaborative, creative, and results-oriented work environment.
• Establish performance expectations, provide ongoing feedback, and support professional development opportunities for team members.
• Ensure team priorities, responsibilities, and resources are aligned with organizational goals and departmental objectives.
• Analyze the effectiveness of marketing and communications initiatives through performance metrics and reporting. Provide regular updates and recommend improvements based on data insights.
• Stay informed of industry trends, emerging technologies, and innovative marketing practices to continuously improve the organization's marketing, communications, and production capabilities.

Requirements

Education: 

• Bachelor's degree in Marketing, Journalism, Public Relations, Mass Communications or related field required

Experience: 

• Minimum of 8 years of experience in marketing & communications, with at least 3 years in a leadership role.
• Proven success in developing & executing comprehensive marketing and communication strategies

Skills:

• Graphic design skills required in Adobe Creative Suite. Proficient in Microsoft Word, Outlook, Excel and PowerPoint.
• Familiarity with the nonprofit sector and understanding of Midwest region demographics is a plus.
• Strong digital marketing and social media expertise.
• Creative thinker with the ability to drive innovative marketing campaigns.

Physical Demands and Work Environment:

Normal office environment with minimal exposure to dust, noise, etc. Extended PC viewing and keyboarding required. Extended periods of sedentary work required.