Marketing Specialist

People love to work here, plain and simple.

It’s easy to love your job when you’re surrounded by driven, passionate leaders. We show up every day and give it our all; not because we have to, but because we want to.

POSITION SUMMARY

Coordinates and helps executes marketing efforts to support business unit and corporate marketing strategy. Communicates the company’s brand, message, values, culture and expertise in marketing proposal elements and collateral designed to drive sales and enhance customer experience. Assists with various marketing projects including events, photography, awards, digital and social media, advertising and public relations.
 

PRIMARY RESPONSIBILITIES

Pursuits

• Assists with planning and coordinating the pursuit process, which may include scheduling meetings, developing outlines, writing and generating resumes and project profiles, organizing and helping to produce other components of responses to Request for Qualifications/Proposals and Interview materials including presentation slides, boards and other printed materials.

• Collaborates with marketing, business development and operations colleagues to collect relevant information, help incorporate input and feedback into materials, and help ensure deliverables meet all requirements.

• Writes, edits and formats components of pursuit deliverable content to deliver clear, concise and compelling messaging while maintaining brand standards.

• Helps maintain systems and processes for information management related to proposal narratives, graphic libraries, projects/case studies and corporate expertise.

• Assists with establishing and enforcing internal and external deadlines while developing and maintaining relationships with key leaders in the pursuit process.

• Ensures timely delivery of responses including digital and hard copy submissions; may be required to assist with driving and hand delivering.

Content Development

• Assist with writing, layout design and editing of various sales and marketing collateral including brochures, presentations, and other material to help the company communicate with its target audiences, including architects, prospects, clients, associates, the AEC industry and the community.

• Develop written content for digital media marketing efforts including email newsletters, thought leadership articles, social media, and advertising.

• Assist with writing copy and managing updates to project descriptions, personnel resumes, proposal boilerplates and website.

• Assist project development teams in identifying, planning, and developing materials needed for sales-related activities, such as conferences and trade shows, speaking/panel engagements, and sponsored events.

• Assist with other public relations efforts such as drafting press releases and advertorials, as needed, to support the marketing team and advance the company’s brand.

Events & General Support

• Plans, coordinates and executes project and corporate events such as ribbon cuttings, ground breakings, grand openings, golf tournaments, client events, etc.

• Helps coordinate signage, as needed, for projects to ensure visibility and consistent branding.

• Assists with coordination of award nominations by identifying opportunities, writing, and submitting award nominations for projects and the company.

• Manages photography assignments and work with project partners to schedule photo shoots.

• Helps maintain CRM database by updating information.

• Coordinates with print, promotional, event and photography vendors as necessary.

• Responsible for maintaining quality standards in all efforts.

• Participates in or leads special projects as recommended by department leadership.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Journalism, Communications, Advertising, Public Relations, Marketing or related field or equivalent combination of education, training, and experience.

• 0-4 years of experience or equivalent internship experience.

• Proficiency in Microsoft Office 365 especially Teams, OneNote, SharePoint, Word, Excel and PowerPoint.

• Proficiency in InDesign and preferred proficiency in the full Adobe Creative Suite and Photoshop.

• Ability to work in a fast-paced, deadline-driven environment navigating simultaneous projects.

• Works productively and efficiently, balanced with a high level of quality.

• Excellent organization, planning and time management skills.

• Strong writing and editing skills.

WORKING CONDITIONS

The position requires work in an office environment.

Note: This job description reflects a summary of the job and does not prescribe or restrict responsibilities that may be assigned. The job description is subject to change at any time.

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans