New Product Introduction Content and Marketing Communications Lead – Consumer Print World Wide Marketing Organization

New Product Introduction Content and Marketing Communications Lead – Consumer Print World Wide Marketing Organization

Description -

Job description

The Consumer Print Global Marketing organization is seeking a strategic and execution-focused NPI Content and Marketing Communications Lead to own and drive the worldwide NPI marketing communications strategy for HP Consumer Print Solutions. This role is responsible for translating product positioning and go-to-market direction into clear, compelling, and scalable NPI marketing content across digital, retail, and in-market channels to drive awareness, adoption, and business growth.

The ideal candidate brings strong Marcom leadership, a deep understanding of B2C communications, and the ability to operationalize strategy into high-impact content and playbooks. This role partners with Product Marketing, Regional Marketing, agencies, and cross-functional stakeholders to ensure consistency, clarity, and effectiveness of messaging across channels, audiences, and markets. Strong communication, orchestration, creativity and project leadership skills are essential for success.

Responsibilities

NPI Marketing Communications Strategy and Execution

Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.
Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and hp.com.
Positioning Operationalization and Content Frameworks

Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.
NPI Playbooks and Launch Assets

Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.
Partner with external creative agencies to produce high-quality digital and in-store assets.
Stakeholder, Agency, and Budget Management

Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.
Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.
Strong leadership:

Demonstrate a proactive, self-starter mindset with the ability to manage complexity, influence without authority, and deliver results under tight timelines.
Collaboration is key:

Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success.

Qualifications

BA in Marketing or related field, MBA or similar preferred.
5-10 years of proven experience in product marketing, ideally with experience in B2C Communications.
Demonstrated success in leading NPI communications, launches, and global marketing content frameworks.
Strong ability to translate strategy and positioning into compelling, executable Marcom assets.
Experience working with external creative agencies and managing complex production timelines.
Flexibility and the ability to pivot when changes occur rapidly.
Ability to interface effectively with executive management.
Natural curiosity with a passion for translating value propositions into creative content.
Self-starter mentality and attention to detail with the ability to manage complexity and urgency.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"