- Location
- Brazil · published · Panama · El Salvador · Mexico · Honduras · Colombia
- Type
- Full-time, Part-time
- Department
- IT
- Source
- Workable
Description
About us:
At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities
Our Client:
Our client is an e-commerce business specializing in diesel truck performance parts, automotive upgrades, and accessories. The company focuses on helping customers find the right products through a streamlined shopping experience, backed by knowledgeable customer support and specialized services. They are looking for a proactive paid advertising professional to take ownership of their campaigns, improve performance, and support profitable growth.
What you will do:
We’re looking for a hands-on, analytical Paid Ads Specialist to manage and optimize our client’s paid advertising campaigns across multiple platforms. This role is ideal for someone who understands e-commerce performance marketing, takes initiative in identifying opportunities, and can translate campaign data into actionable recommendations that drive business results.
Key Responsibilities:
Paid Advertising Management
- Own and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads (Bing).
- Manage monthly advertising budgets of up to $100,000, ensuring spend is strategically allocated toward the highest-performing channels and campaigns.
- Develop, launch, manage, and optimize campaigns to maximize ROAS, revenue, and profitability.
- Manage Google Shopping, Performance Max, Search, Display, and remarketing campaigns.
- Oversee Meta prospecting, retargeting, catalog, and dynamic product advertising campaigns.
- Identify opportunities to expand advertising efforts into new platforms, including ChatGPT Ads and other emerging AI-driven advertising channels.
- Continuously evaluate campaign structures, bidding strategies, audience targeting, and budget allocation.
Performance Optimization & Strategy
- Monitor and optimize key performance indicators, including ROAS, CPA, CPC, CTR, conversion rates, and customer acquisition costs.
- Analyze campaign performance to identify inefficiencies, wasted ad spend, and opportunities for improvement.
- Develop strategies to scale successful campaigns while maintaining profitability.
- Conduct ongoing A/B testing of ad creatives, messaging, audiences, landing pages, and bidding strategies.
- Collaborate with internal marketing and eCommerce teams to align paid advertising efforts with product promotions, inventory availability, seasonal demand, and business objectives.
- Make strategic recommendations based on actual business performance, not just platform-reported metrics.
Product Feeds & eCommerce Advertising
- Manage and optimize product feeds within Google Merchant Center, Meta Commerce Manager, and Microsoft Merchant Center.
- Identify opportunities to improve Shopping campaign performance through product titles, descriptions, categorization, and feed segmentation.
- Understand how product margins, inventory availability, and product performance influence advertising strategy.
- Develop product-specific advertising strategies for high-priority brands, product categories, and individual SKUs.
- Work with internal teams to troubleshoot product disapprovals, feed issues, and advertising policy restrictions.
Reporting & Analytics
- Provide clear, actionable reporting on advertising spend, revenue, profitability, and campaign performance.
- Utilize GA4, Google Tag Manager, and platform reporting tools to validate campaign performance and conversion tracking.
- Ensure accurate tracking of purchases, revenue, and other key conversion events.
- Identify attribution discrepancies between advertising platforms and actual eCommerce performance.
- Present recommendations for improvements, budget shifts, and growth opportunities.
- Maintain transparency around advertising spend and the business results generated.