Coordinator, Digital Marketing

Who We AreWe are Tennis! The USTA New England Section, one of 17 sections of the United States Tennis Association (USTA), is a 501(c)4 not-for-profit organization that serves around 22,500 members in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. With nearly 1 million people playing tennis in New England, we are committed to offering quality recreational and competitive programs and experiences for people of all ages and abilities. We believe in the power of tennis to facilitate a lifetime of more connected, healthy, and social people and communities. The USTA is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. Help us in our work and mission.

 

Why Work for USTA New England? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

In this role, you will bring our brand to life across digital channels, social media platforms, web properties, and print collateral. In addition to creating original local designs, you will act as our team's curator for the national asset library, pulling and adapting the best enterprise assets for our regional needs, and serve as our direct liaison for requesting custom graphic design work from our national governing body.

Working alongside our Media & Communications Manager and Events & Partnerships Manager, and reporting directly to our Director of Marketing, you will ensure our marketing is visually compelling, efficient, inclusive, and seamlessly aligned with national brand standards.

 

Visual Design & Asset Coordinator

• Design digital graphics, social media assets, event signage, promotional flyers, and print collateral using Adobe Creative Suite and Canva.
• Monitor and filter the USTA National Asset Library to pull contextually relevant collateral, and serve as the central intake liaison for custom design requests sent to USTA National.
• Ensure local creative meets brand compliance guidelines and coordinate co-branding requests with National shared services.
• Integrate a thoughtful, intentional focus on diverse communities and underrepresented markets across all visual marketing collateral.

Digital Channels & Content Publishing

• Partner closely with the Media & Communications Manager to brainstorm fresh campaign ideas, monitor emerging social media trends, and produce engaging organic content across digital platforms.
• Build, launch, and manage targeted paid social media campaigns that directly drive program growth, expand grassroots participation, and advance strategic organizational priorities under the guidance of the Director of Marketing.
• Perform routine website updates (i.e. tennisintheparks.com), page builds, and calendar maintenance on our Content Management System (AEM/WordPress).
• Assemble and format monthly digital newsletters, promotional blasts, and community announcements.

Operations, Events & Analytics

• Track digital campaign KPIs (web, social, email) and deliver engagement reporting to help optimize channel tactics.
• Support on-site marketing logistics, collateral deliveries, photography, and short-form video capture at key regional events and tournaments.Process and log incoming departmental marketing invoices to ensure timely payments to external vendors and print suppliers.

Who You Are

• Experience: 1–3 years of hands-on graphic design, asset coordination, and digital media experience (in-house, agency, non-profit, or sports organization preferred).
• Design Proficiency: Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
• Asset & Systems Savvy: Experience navigating digital asset libraries (DAMs), website CMS platforms (AEM or WordPress), and social media management tools.
• Organization & Execution: Exceptional coordination skills to manage design requests, organize shared drives, meet tight deadlines, and adhere to brand guidelines.
• Collaborative Communicator: Strong interpersonal skills to interface smoothly with local colleagues and national shared services teams.
• Minimum qualifications: Must live in the New England Section. Must be able to travel to the Westborough, MA office at least once a week. Must be able to work some flexible hours, including evenings and weekends.

What We Offer

At USTA New England, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility:  Our Hybrid with Flexibility approach combines a balance of remote work with in-office collaboration to spark teamwork and creativity.  
• Comprehensive benefits designed to meet your unique needs:  Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, paid holidays, and a paid winter recess.
• Plan for your future financially and professionally:  401(k) with employer matching (up to 4%), access to employer-paid EAP, and learning and development programs to learn on the job.
• Mental and emotional wellness: Resources for overall well-being, including personal coaching and meditation benefits.
• Other cool perks: Optional pet insurance, discounts with our network of partners, and fun events are just a few of the optional benefits available. 

 

Position FAQs

• Who does this position work with? The coordinator will report to the Director of Marketing and will work closely with James Maimonis, Media and Communications Manager, and Chrissy Lyons, Events and Partnership Manager. The coordinator will also work with staff members from other departments.
• Is your team currently remote? Will this stay remote long-term? We have an office in Westborough, MA. The successful candidate must be able to travel to the office at least once a week. This person may need to attend additional meetings / all staff meetings in the Westborough, MA office and throughout the New England Section.
• How much does this position pay? This position is non-exempt and paid between $22.00 - $25.00 per hour. The position is scheduled to work full-time 35 hours per week. Additional hours may be required based upon events and workload. Compensation is commensurate with experience.

 

 

 

 

 

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

 

USTA New England is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.