Regional Sales Manager

Description

ABOUT US:

Do you enjoy working with friendly and passionate people? Do you love pizza and bread sourced from the best local ingredients?

Against the Grain (ATG) is a Vermont-based gluten- and grain-free bread company. For 19 years, all products have been made in ATG’s dedicated commercial bakery in Brattleboro, Vermont. Our company is committed to the local community - from sourcing local ingredients to employing a local team of 90+ people. ATG’s products are gluten-free, grain-free, all-natural, non-GMO, and made with simple ingredients everyone can understand. We offer consumers a range of products including pizzas, baguettes, rolls, and bagels in a variety of flavors.

At Against the Grain, we know that people are our most important ingredient! We recently joined forces with HumanCo to fuel our national growth and ensure continued creation of products that help people live healthier lives.

THE OPPORTUNITY: 

We are searching for a driven, self-starting individual to join our team as the Regional Sales Manager. Reporting to the Director of Sales, this role is responsible for driving growth and relationships across both Natural and Conventional Channels nationwide. This includes working with brokers, distributors, and Regional HQ Accounts, both in-person and virtually, to strengthen partnerships and accelerate distribution and velocity.

JOB RESPONSIBILITIES:

• Assist with sales strategy development, forecasting, budgeting, and resource planning.
• Own annual sales target delivery across Natural and Conventional regional channels.
• Build and maintain strong relationships with Regional HQ Accounts in Natural, Conventional, Specialty, and Distributor channels.
• Manage broker partners and support distribution expansion across regional chains and independents.
• Develop compelling, data-backed customer presentations highlighting brand story and category opportunities.
• Set and monitor quarterly performance goals for broker partners.
• Oversee and optimize trade promotion plans for maximum ROI.
• Identify and manage new product launches and retail programs.
• Ensure strong execution of shopper marketing and merchandising initiatives.
• Travel up to 30% for customer visits, trade shows, team offsites, and market checks.

BENEFITS:
Competitive pay driven by prior work experiences. We offer health insurance, dental, vision, 401(k) contribution, PTO, bonus potential, and career advancement opportunities.  

SALARY:

$85,000-$95,000 + Bonus potential - commensurate with experience and scope

Requirements

QUALIFICATIONS:

• 3–5 years of sales experience within CPG (experience with Natural and/or Conventional channels preferred).
• Experience with syndicated data (SPINS, Nielsen, IRI).
• Strong communication, analytical, and presentation skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• High attention to detail and strong organizational skills.
• Bachelor's degree required.
• Experience with DemandTec or 1WorldSync is a plus (not required).