Social Media Manager

Company Overview

XPECT Solutions, LLC has built a strong reputation by supporting our clients in meeting their strategic goals and mission objectives. We provide high quality resources for a wide range of IT and security solutions at best-value pricing. Our success is built on a solid foundation of well-vetted, highly technical personnel, a disciplined project management approach, and an overarching commitment to customer service. We develop, test, deploy, and support exceptional solutions that enhance system functionality, while maximizing reliability and availability, and ensure the tightest security. 

Job Overview
The Social Media Manager owns organic social media growth for our federal client's brand by planning, writing, producing, and analyzing content across every customer channel to attract and expand the applicant pool. This role sits within the Creative Studio, working closely with the Multi-Media Specialist team and Copywriter for design and content production, and reports to the Creative Director. Success in this role means growing followership and engagement organically through content that feels authentic and current, not just consistent.

Core Responsibilities

• Build and execute social media content plans across all program channels
• Execute day-to-day posting and scheduling using Hootsuite
• Collaborate with the Creative Studio team on design and content production
• Analyze performance and track trends to keep content relevant and engaging
• Develop social media content plans aligned to the program’s overarching brand and recruitment marketing strategy
• Execute day-to-day posting, scheduling, and community engagement using Hootsuite
• Write original copy for social posts, collaborating with the Copywriter and Social Media Coordinator on tone and messaging consistency
• Partner with the Multi-Media Specialist pool and Creative Director on design and video content production for social
• Track current platform trends and emerging content formats, adapting content to keep  channels relevant and competitive
• Analyze engagement metrics and campaign performance; adjust content strategy based on what’s working
• Sustain the program’s social output cadence (15–50 posts per month, per platform, across every channel)
• Drive organic growth in followership and engagement to expand the top of the applicant pipeline
• Support the GL-9 flagship launch and other major campaign moments with coordinated social rollout

Requirements

• 4+ years of experience in content marketing, social media marketing, digital marketing, or related roles, ideally managing multi-platform brand accounts at scale
• Hands-on proficiency with Hootsuite or a comparable social media management/scheduling platform
• Strong copywriting skills, with the ability to write in a consistent brand voice
• Demonstrated experience collaborating with creative/design teams on content production
• Analytical mindset, comfortable interpreting engagement data and translating it into content decisions
• Proven experience developing and executing multi-channel content strategies
• Demonstrated success growing brand awareness and audience engagement through content and social media
• Strong writing, editing, and storytelling capabilities
• Experience creating content for both B2B and/or B2C audiences
• Knowledge of social media platforms, best practices, and platform analytics
• Experience with content management systems (CMS)
• Proficiency with marketing, scheduling, and analytics tools
• Strong project management and organizational skills
• Ability to work independently while managing multiple priorities and deadlines
• Strong analytical, strategic thinking, and problem-solving capabilities
• Exceptional written, verbal, presentation, and stakeholder communication skills.
• Experience leading cross-functional initiatives involving marketing, communications, recruiting, research, and leadership stakeholders
• Ability to work effectively in complex, fast-paced, and highly visible environments
• Experience advising in fast-paced, high-visibility environments requiring sound judgment, professionalism, and responsiveness
• Exceptional written, verbal, interpersonal, and presentation communication skills, with the ability to translate complex objectives into compelling creative solutions and actionable recommendations
• Must be able to obtain security clearance
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field
  • Six years’ experience in lieu of education

Preferred Additional Skills 

• Experience managing social media for a government, federal, or other highly regulated brand
• Experience with recruitment marketing or employer branding content
• A track record of growing organic followership and engagement from a moderate baseline
• Familiarity with federal law enforcement or military-adjacent audiences
• Strong content strategy and editorial planning experience
• Brand storytelling and message development
• Social media community management and audience growth
• Executive thought leadership content creation
• SEO and content optimization knowledge
• Paid social media campaign experience
• Marketing analytics and performance reporting
• Project management and cross-functional collaboration
• Master's Degree in Marketing, Business Administration, Organizational Psychology, Communications, or related discipline preferred

Preferred Technical Proficiency

• Social media management platforms (Hootsuite, Sprout Social, Buffer)
• Content Management Systems (WordPress, HubSpot, Sitecore)
• Google Analytics 4 and reporting dashboards
• CRM and marketing automation platforms (HubSpot, Salesforce, Dynamics 365)
• Canva and Adobe Creative Suite
• SEO tools (SEMrush, Ahrefs, Google Search Console)
• Microsoft 365 applications, including Teams and PowerPoint
• AI-powered content creation tools (Microsoft Copilot, ChatGPT, Adobe Firefly)

Preferred Certifications

• HubSpot Content Marketing Certification
• HubSpot Social Media Marketing Certification
• Hootsuite Social Marketing Certification
• Google Analytics Certification (GA4)
• Google Ads Certification
• Meta Digital Marketing Certification
• LinkedIn Marketing Labs Certification
• SEMrush SEO Certification

Benefits

Xpect Solutions, LLC is a one-of-a-kind employer with a talented team that is cleared at various levels and is certified in dozens of industry-recognized certifications. Our talented staff are the key to our success. They bring the knowledge, experience and technical skills to deliver the best solutions to our customers.

We support our team by providing open communication, win-win partnerships with clients and vendors, a team-oriented culture, and a focus on professional development and growth for a long-lasting and happy career.

We offer a benefits package that is designed to keep our most important assets – our employees – healthy, happy, energized and moving forward. Our philosophy is simple – empower our employees with the benefits, resources and the financial incentives they need to be successful.

Benefits and Perks:

• A competitive Medical, Dental, and Vision plan
• Retirement Savings Plan
• Life Insurance
• AD&D Insurance
• Short Term and Long Term Disability Insurance
• 3 weeks of annual PTO
• 11 days of Holiday PTO
• Performance Awards
• Referral Bonus Plan (of up to $5,000/year)
• Education Reimbursement/Training (of up to $2,500/year)

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