PPC Specialist

Job Brief:

We are seeking a driven and motivated PPC Specialist to join our team. The ideal candidate will have a proven track record of managing successful PPC campaigns and possess strong analytical skills. As a PPC Specialist, you will be responsible for driving qualified traffic to our client's websites through the use of various paid search platforms.



Responsibilities:

• Reports to the Project Manager


• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising


• Conduct keyword research and analysis to identify relevant keywords for campaigns


• Write compelling ad copy and optimize ad creative to improve performance


• Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement


• Conduct A/B testing to optimize landing pages and ad creative


• Work closely with clients to understand their business objectives and develop customized PPC strategies


• Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner


• Stay up-to-date with industry trends and changes in paid search platforms and algorithms


• Collaborate with other digital marketing team members to develop integrated marketing strategies


• Meets all deadlines as assigned in Atilus’ project management tool


•  

Skills Required:

• Associate's degree in marketing, business, or a related field


• At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads


• Strong analytical skills and experience working with data-driven insights


• Excellent written and verbal communication skills


• Detail-oriented with strong project management skills


• Google Ads and Bing Ads certifications preferred


• Experience with Google Analytics and other web analytics tools a plus


• Experience with social media advertising is a plus