Director of Marketing and Public Relations

Description

The Director of Public Relations and Marketing is responsible for effectively marketing all aspects of The Davis Community campus, including all care levels, The Fitness Zone, Serenity Station Spa, and Cornelia’s, Magnolia Event Center, Charles Long Amphitheater, Nibbles, Café). This role also leads community-facing communications, public relations, sponsorship and affiliation strategy, event promotion, business relationship management, and coordination of marketing-related administrative activities that support visibility, occupancy, engagement, organizational reputation, and oversight of hospitality and event coordination functions reporting to this position. This position serves as the liaison for the planned giving efforts of the community. 

Marketing/ Event and Partnership Coordination (80%)

• Develops marketing plan and budget for all amenities open to the outside community (Cornelia’s, Serenity Station Salon and the Spa, The Fitness Zone, Magnolia Event Center, Charles Long Amphitheater, Nibbles, Café).
•  Actively participates in the development of the independent living and campus marketing planning process.
• Partners with consultant agencies and the sales division to plan and organize independent living and campus marketing events.
• Involves and motivates CND stakeholders towards our mission and outreach programs.
•  Leads or coordinates marketing meetings, campaign planning discussions, timelines, and follow-up action items with internal stakeholders and external consultants.
• Coordinates with vendors and service providers regarding marketing deliverables, production schedules, proofs, placements, and performance expectations. Serves as the point of contact.
•  Evaluates and manages sponsorship opportunities, memberships, community affiliations, and promotional partnerships that support organizational visibility and outreach goals.
• Tracks and supports recurring marketing-related subscriptions, software, media, and vendor services to help ensure continuity of campaigns and accurate expense oversight.
• Represent the company in community events and associations.
• Serve as a primary liaison with media representatives, chambers, community organizations, nonprofit partners, event committees, sponsors, and other external businesses that support public relations, outreach, and brand awareness.
• Oversees development, review, and deployment of marketing collateral, promotional materials, digital content, advertisements, invitations, and branded items for community initiatives and events.
• Support educational programs, classes, fairs, open houses, outreach events, seasonal programs, and other special events across the campus and surrounding community.
• Provide leadership, direction, and oversight for the Hospitality and Events Coordinator role, ensuring hospitality, event, and guest-experience functions align with The Davis Community brand, service standards, and strategic marketing objectives.

Fundraising (20%)

• Serve as ambassador for the organization by building and maintaining relationships with supporters, introducing planned giving opportunities, and connecting donors with meaningful projects that align with their philanthropic interests.
• The role focuses on engagement, education, and stewardship rather than direct solicitation.

Requirements

Education: Prefer a Bachelor’s degree in Related Field

Licensure/Certification: None

Experience: Minimum of 5 years in Senior Housing Sales, Public Relations, Marketing, Communications, Event Management, Hospitality, Fund Raising or related leadership experience in healthcare, senior living, hospitality, nonprofit, or service-focused environments.