Marketing Senior Specialist

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family:

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance

• Paid Time Off from Day One

• 403-B Retirement Plan

• 4 Weeks 100% Paid Parental Leave

• Career Development

• Whole Person Well-being Resources

• Mental Health Resources and Support

• Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

900 WINDERLEY PL

City:

MAITLAND

State:

Florida

Postal Code:

32751

Job Description:

Responsible for executing marketing initiatives for key service lines and markets. This position applies knowledge of market research and analytics to develop marketing plans that differentiate the organization and ensure growth in volume, market share, share of spend, and brand awareness. Additionally, this role coordinates marketing programs and day-to-day functions, demonstrating independent judgment and creativity. In addition, this position builds strong relationships to advance the goals and vision of the service line and market strategy. Responsibilities for this role include hands-on marketing tasks, learning strategy, and achieving executional success. This position actively participates in providing outstanding customer service and maintaining respectful relationships

• Develops and executes targeted marketing campaigns to reach specific audiences.
• Performs other assigned duties.
• Other duties as assigned Develops and maintains physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
• Serves as a social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
• Collaborates with the Digital Strategy team to implement effective online strategies to drive volume and engagement.
• Works collaboratively with the Creative team, providing clear objectives, goals, timely feedback, and reasonable deadlines for the development of effective deliverables.
• Maintains and tracks budget, volume, and additional data for ROI reporting to ensure business goals are met.
• Acts as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.
• Actively seeks internship candidates, assists with intern onboarding, project management, and performance review.
• Analyzes market trends and competitor activities to inform marketing strategies.
• Contributes to the development of annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
• Implements day-to-day strategic marketing efforts for assigned service lines and markets with a regional and network focus.

Knowledge, Skills, and Abilities:

• Self-starter with the ability to implement initiatives in a strategic manner with minimal supervision.
• Advanced organizational skills with the ability to multi-task in a fast-paced work environment.
• Foundational knowledge and skills to implement integrated marketing programs, including: marketing planning; volume-driving strategies, creative concepting and execution; corporate communications; digital and social media; project management, event planning and execution; research analysis; and physician relations.
• Proficient with Microsoft Suite software, specifically Word, Excel, PowerPoint, and Outlook. Knowledge of Access, Publisher, Visio, Photoshop, Illustrator, Acrobat Pro, and/or Adobe InDesign preferred.
• Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners.
• Strong oral and written communication skills, with the ability to translate organizational needs into a concept and adapt writing style for specific audiences.
• Sound critical thinker with the ability to make educated recommendations that produce measurable results.
• Fundamental experience in emerging digital media and technologies, including knowledge of website analysis programs such as Google Analytics, Google AdWords, and social media platforms.
• Demonstrates strong ability to work well with others using tact and diplomacy.
• Continued and proven focus on effective project management, organization, and professional development.
• Ability to think critically about many aspects of a marketing project, including the ability to assess and evaluate risks, conduct market analysis, compile market data, and manage marketing budgets efficiently.
• Analytically minded with excellent quantitative and analytic skills.
• Ability to learn new industries and business models quickly to apply the most effective digital marketing initiatives.
• Attention to detail with strong time management skills, sharp attention to detail, and the ability to efficiently multi-task in a deadline-driven atmosphere.
• Working knowledge of social media sites for business, including but not limited to Facebook, Twitter, LinkedIn, and YouTube, with demonstrated ability to grow consumer loyalty and followers.
• Ability to plan, execute, and manage community and special events, influence and coordinate efforts of other team members in support of marketing initiatives, and always display a professional manner while maintaining confidentiality.

 

Education:

• Bachelor's [Required]

 

Work Experience:

• 2+ marketing, communications or related experience [Required]

 

Licenses and Certifications:

• Driver's License (DL) [Required]
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  Physical Requirements: (Please click the link below to view work requirements)
  Physical Requirements - https://tinyurl.com/mte9kpcf

Pay Range:

$50,211.20 - $93,392.00

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse:
https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.