Senior Marketing Lead - Fixed Term - 15 Months

An opportunity has arisen for a motivated and experienced marketer to join Economist Enterprise Events, part of The Economist Group, as a Senior Marketing Lead on a fixed term basis. Each year Economist Enterprise organises around 150 events for individual corporate, governmental and NGO clients called “custom events” on a range of interesting, timely subjects such as the diffusion of AI, reproductive health and political polarisation. 

The successful candidate will be based out of our London office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of co-located events. These events are held in conjunction with other gatherings such as the World Economic Forum in Davos and the United Nations General Assembly. 

The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. You will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity. This is a rare opportunity to join an ambitious team who are truly innovative and committed to delivering the very best results for our clients. 

How you will contribute:

• Take full ownership of creating marketing strategies for our portfolio of co-located events including roundtables, leaders clubs and long form multi-day events
• Develop and execute campaigns for our calendar of co-located events using a range of channels (web and email campaigns, telemarketing, social media, PPC, etc.)
• Validate potential co-located event opportunities through thorough market research and data analysis to ensure they align with our strategic portfolio goals and target audience needs.
• Provide guidance and complete clarity to marketing team members delivering co-located events, ensuring all events deliver on the defined marketing strategy and hit the required audience quantity and quality goals
• Work closely with internal marketing teams across The Economist Group to cross promote products, leverage shared audiences and maximise portfolio visibility
• Ensure all event copy and marketing messaging adheres to The Economist Group’s quality standards and editorial guidelines
• Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly 
• Regularly and proactively report on milestone tracking, campaign performance and event KPIs to senior stakeholders 
• Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
• Complete post event marketing debriefs and integrate key performance learnings into future campaigns 
• Complete thorough marketing debriefs and ensure learnings are translated into future marketing strategies and campaigns
• Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process 
• Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience 
• Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape 
• Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

The ideal skills for this role are: 

• Proven event marketing experience 
• A Bachelor’s degree or equivalent recognised marketing qualification 
• Excellent client and external stakeholder management skills
• Exceptional time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
• A strong understanding of the customer journey, acquisition process and digital marketing channels 
• Self-motivated, naturally curious and a strong sense of personal accountability
• Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent  (or equivalents) and back-end website editing tools like WordPress
• Driven to explore new marketing tactics and optimise traditional channels 
• Excellent written English and proof-reading skills with a commitment to standards of excellence and attention to detail
• Commercially minded and highly motivated to exceed targets 
• Campaign tracking, reporting and analytical skills at campaign and customer level

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