- Location
- Lagos, Lagos
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 2+ years
- Closing date
- Today
- Source
- ApplyToJob
Description
We are looking for a creative and fashion-savvy Social Media Manager to manage and grow the social media presence of a fashion retail company that stocks Nigerian fashion brands. The ideal candidate should understand fashion trends, social media culture, and content creation, with the ability to create engaging content that drives brand awareness, customer engagement, and sales.
Responsibilities
* Develop and manage the company’s social media content calendar and strategy.
* Manage Instagram, TikTok, and other relevant platforms.
* Create engaging fashion-focused content, including Reels, TikToks, Stories, carousels and product features.
* Shoot and edit high-quality content using tools such as CapCut and Canva.
* Write engaging captions and social media copy.
* Stay updated on fashion, lifestyle and social media trends and leverage relevant trends for content.
* Showcase products, new arrivals, Nigerian fashion brands and promotional campaigns effectively.
* Engage with customers through comments, DMs and other social media interactions.
* Collaborate with influencers, content creators and other relevant partners.
* Monitor social media performance, track analytics and provide regular reports.
* Develop initiatives to increase reach, engagement, followers and ultimately drive sales.
Requirements
* 2–3 years of experience in social media management, preferably within fashion, retail, lifestyle or a related industry.
* Strong knowledge of Instagram and TikTok.
* Proven experience creating short-form video content and managing social media pages.
* Proficiency in Canva, CapCut and other relevant content creation tools.
* Strong copywriting, communication and storytelling skills.
* Good photography and videography skills.
* Strong understanding of Nigerian fashion and social media trends.
* Creative, proactive and highly organised, with a strong eye for aesthetics.
* Ability to work independently and manage multiple content priorities.
Responsibilities
* Develop and manage the company’s social media content calendar and strategy.
* Manage Instagram, TikTok, and other relevant platforms.
* Create engaging fashion-focused content, including Reels, TikToks, Stories, carousels and product features.
* Shoot and edit high-quality content using tools such as CapCut and Canva.
* Write engaging captions and social media copy.
* Stay updated on fashion, lifestyle and social media trends and leverage relevant trends for content.
* Showcase products, new arrivals, Nigerian fashion brands and promotional campaigns effectively.
* Engage with customers through comments, DMs and other social media interactions.
* Collaborate with influencers, content creators and other relevant partners.
* Monitor social media performance, track analytics and provide regular reports.
* Develop initiatives to increase reach, engagement, followers and ultimately drive sales.
Requirements
* 2–3 years of experience in social media management, preferably within fashion, retail, lifestyle or a related industry.
* Strong knowledge of Instagram and TikTok.
* Proven experience creating short-form video content and managing social media pages.
* Proficiency in Canva, CapCut and other relevant content creation tools.
* Strong copywriting, communication and storytelling skills.
* Good photography and videography skills.
* Strong understanding of Nigerian fashion and social media trends.
* Creative, proactive and highly organised, with a strong eye for aesthetics.
* Ability to work independently and manage multiple content priorities.
