Head of Digital Marketing

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What you’ll be doing

As part of your role, your responsibilities will include:

• Develop and own the B2C digital marketing strategy, driving growth across paid, owned, and earned channels.

• Oversee acquisition and retention campaigns, optimizing performance across PPC, SEO, affiliates, programmatic, social, and CRM.

• Leverage data, analytics, and experimentation to inform strategy and continuously improve ROI.

• Ensure digital brand consistency and storytelling across all touchpoints, tailored to regional market nuances.

• Partner with product, design, and tech teams to create seamless, data-informed customer journeys.

• Advance marketing automation, segmentation, and personalization to maximize lifetime value.

• Manage global agency and platform relationships, ensuring best-in-class campaign delivery and spend efficiency.

• Monitor market trends and competitor activity, identifying opportunities for differentiation and growth.

• Champion innovation and test emerging digital channels.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively

• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals

• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope

• Exceptional attention to detail, ensuring high standards of quality in all outputs

• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

• 8+ years’ experience in digital marketing, with at least 3 years in a senior leadership role.

• Proven success driving customer growth and retention in high-volume, fast-paced industries (iGaming, entertainment, fintech, or e-commerce preferred).

• Strong grasp of digital acquisition channels, data analytics, attribution, and MarTech platforms.

• Analytical and creative thinker with a proven ability to turn insights into strategy.

• Experience managing significant marketing budgets and delivering measurable ROI.

• Excellent leadership, communication, and stakeholder management skills.

• Entrepreneurial, innovative mindset with a passion for the digital consumer landscape.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies.

Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

• Life Insurance

• Private Healthcare

• Leadership Training

• Keren Hishtalmut (Education/Study Fund)

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.