Product Manager - App and Media Products, Yahoo Taiwan

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About Us
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo owns a compelling and competitive portfolio of products in Taiwan, building an interconnected ecosystem across our major media offerings, including Homepage, News, Sports, Finance, Bus Tracker App, Search, and more. Yahoo Taiwan has a strong user base with extensive reach, serving as a key digital gateway in the local market over the long term. Through continuous advancements in technology, products, and content, we are committed to delivering trusted digital experiences that are highly relevant to local users’ needs. At the same time, Yahoo Taiwan leverages global resources alongside deep local insights to build a diverse and influential media ecosystem, continuously enhancing user engagement and brand value.

About the Role
We are looking for a talented and growth-minded Senior Product Manager to develop compelling, competitive, and innovative App products for the Taiwan market. In this role, you will initially champion the TW Bus Tracker App, the top-rated and most widely used transportation utility app in Taiwan, while pioneering how to integrate emerging AI capabilities to enhance utility features, user retention, and overall app value.

In this role you will grow your scope to drive broader media initiatives across Yahoo Taiwan’s digital ecosystem (including web and app platforms for Homepage, News, Sports, Finance, Yahoo TV, and Autos). If you are a consumer-centric product builder who is committed to media products, focused on scaling user engagement, and excited to drive AI-augmented workflows, this role is for you!

Key Responsibilities

• Define and execute the product vision, strategy, and roadmap for the TW Bus Tracker App and future media products, aligning user experience with business objectives.

• Feature Innovation & AI Exploration: Lead the development of core app functionalities, personalized user experience, and seamless recommendation systems, while proactively leveraging emerging AI technologies to drive product evolution and product operational efficiency.

• Own the product lifecycle from ideation, requirement definition, and UI/UX wireframing, to A/B testing, launch, and post-launch optimization, ensuring high-quality and on-time delivery.

• Utilize generative AI tools to synthesize insights from customer feedback (surveys, interviews, analytics) to accelerate the definition of Product Priorities and MVPs.

• Identify and implement AI-driven efficiencies in day-to-day work, replacing manual feedback analysis and documentation tasks with AI-assisted workflows.

• Partner closely with a world-class development team (Engineers, Designers, Researchers) and embrace a cross-functional, boundary-pushing role in the Agentic development era. 

• Data-Driven Decision Making: Define, track, and analyze product success metrics. Make smart daily trade-offs between engagement, feature scope, and revenue based on rigorous data analysis via AI tools.

• Stakeholder Communication: Act as the primary advocate for your product line. Clearly communicate product progress, impact, and blockers to leadership and cross-functional task forces.

• Growth & Monetization: Drive App user acquisition, engagement, and retention through app growth-hacking frameworks. Boost product monetization by optimizing ad models to accelerate revenue growth.

Required Qualifications

• Bachelor’s degree required; Master’s degree in Computer Science, Information Management, or a related field is preferred.

• 6+ years of experience in Product Management with a proven track record of managing and evolving consumer-facing digital products across web and apps.

• 3+ years of specialized expertise in Mobile App product management, with a strong focus on app growth hacking and engagement features, as well as deep familiarity with in-app growth frameworks, conversion funnels, and retention tactics.

• Deep understanding of LBS (Location-Based Services) utility-based mobile applications is highly preferred.

• A strong passion for and knowledge of AI-driven products and the Agentic development process, with the ability to identify opportunities to enhance user experience via AI.

• Hands-on experience with experimentation platforms and data tools (e.g., A/B testing, Google Analytics).

• Comfortable tackling highly complex, technical, and ambiguous projects by breaking them down into manageable, data-backed phases.

• Outstanding communication, negotiation, and interpersonal skills; a proactive attitude with the ability to break down silos across teams.

• Proficient in both written and spoken English and Mandarin, with the ability to collaborate in a global/regional matrix environment. Must be legally authorized to work and reside in Taiwan.

 

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.