Assistant Marketing Manager

## Description

• Support in development of Global Marketing in development of Global Marketing objectives, strategies and 3·year innovation pipeline, considering strategic fit with brand.
• Identify new products concepts based on new technologies, market trends, competitive activity product gaps and category/franchising opportunities leveraging a category management skill set.
• Work hand in hand with cross functional partner groups to bring new programs to market, including but not limited to Global Business Supply Chain (GBSC), Global Business Planning (GBP), Product Development, Packaging, Design, Global Supply (GSR), Creative, Education, Consumer Marketing, PR.
• Drive development of 360 go·to·market strategy, leveraging expertise of Consumer Marketing, Education, Communications and PR teams to build awareness and engagement for innovation and commercial innovation (hero support), ensuring excellence in execution.
• Lead development of sustainability strategy for category; ensure adherence to Corporate sustainability goals.
• Collaborate with Global Business Planning to develop and finalize marketing forecast estimates.
• Responsible for COG analysis, global pricing analysis and SKU management of category.
• Lead development of forecast offerings/bulletins detailing new program introduction and execution ensuring accuracy and timeliness of all GMW postings.
• Ensure all timetables and cost objectives are met, including new products, seasonal programs and support collateral.
• Work closely with Creative to ensure flawless execution of saleable, collateral, merchandising.
• Spearhead project briefing to Editorial and ensure timely issuance of copy.
• Responsible for driving all aspects of PPD meetings: agenda issuance, meeting summary and follow·ups between meetings.
• Monitor activity of marketing competitive set including launches and 360 support.
• Lead preparation of category reviews and competitive analysis.

## Qualifications

• College degree
• 3 years relevant work experience
• Previous global and or applied marketing experience preferred
• Knowledge of and enthusiasm for global market, consumer, and industry trends
• Independent, self-starter, well organized, detail oriented with exceptional organizational and follow up skills
• Position requires strong project management skills and leadership skills
• Strong analytical, written/oral communications, presentation and problem solving skills, ability to personally organize and set priorities
• Team player with the ability to build, foster and nurture relationships with members of cross functional teams
• Thorough knowledge of PC (Word, PowerPoint, Excel)