Manager, Marketing - Jiujiang

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

Responsible for developing and executing brand marketing strategies that drive business growth for products targeting the domestic market. Based on deep consumer psychology insights and a strong brand identity framework, through integrated marketing campaigns, compelling content storytelling, strategic cross-boundary collaborations, and data-driven media allocation, enhance brand awareness, reputation, and customer loyalty, while ensuring all initiatives are aligned with business objectives, effectively managed within budget, and continuously optimized to deliver measurable results and sustainable market expansion.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

• Develop annual and phase-based brand marketing strategies and communication plans aligned with overall company strategy; establish brand positioning, core values, and differentiated competitive advantages.
• Continuously monitor market dynamics, competitor activities, and evolving user needs; produce regular brand health analysis reports to provide data-driven insights for brand iterations.
• Lead the management and maintenance of the brand visual identity system (VI) and brand tone of voice, ensuring consistent brand expression across all customer touchpoints.
• Spearhead end-to-end planning and execution of major integrated marketing initiatives including new product launches, annual promotional campaigns, and brand anniversaries; coordinate creative, media, social media, and PR efforts across multiple work streams.
• Conceptualize and execute topical brand events, cross-border collaborations, and IP partnerships that create momentum for exponential brand awareness growth.
• Integrate and coordinate online and offline marketing resources to create a seamless omnichannel user experience.
• Establish and refine the brand content framework; oversee creative direction and quality standards for brand-owned content (brand videos, core visual assets, brand copy, etc.).
• Develop brand content strategies for social media platforms (TikTok/Douyin, Little Red Book/Litter Red Book, Weibo, Bilibili, WeChat Moments, etc.); lead viral content planning and influencer partnerships to strengthen brand social influence.
• Formulate media buying strategies; allocate brand advertising budgets efficiently; optimize media mix and placement effectiveness.
• Build and maintain a resource network of media contacts, key opinion leaders (KOLs), MCN agencies, and industry partners; continuously expand high-quality collaboration opportunities.
• Work closely with product, operations, and sales teams to ensure brand marketing initiatives align with business objectives.
• Build and develop the brand marketing team; enhance team professional capabilities and execution effectiveness.

QUALIFICATIONS & EXPERIENCE

• Minimum 5 years of brand marketing experience, including at least 2 years of team management.
• Minimum 3 years of marketing experience in the infant and toddler products, toys, children's products, or related industries.
• Demonstrated track record of end-to-end brand campaign planning and execution with successful case studies to share.

EDUCATION & SKILLS

• Bachelor's degree or higher; major in Marketing, Advertising, Communications, Business Administration, or related field preferred.
• Outstanding content strategy and creative judgment capabilities; high standards for brand aesthetics and content quality.
• Excellent communication and presentation skills; able to effectively influence internal and external stakeholders.
• Strong data sensitivity; ability to evaluate and optimize marketing campaign effectiveness through data analysis.

CERTIFICATES, LICENSES, REGISTRATIONS

• None required. 

COMPUTER/TECHNICAL SKILLS

• Proficient in mainstream content creation tools and platforms (e.g., basic video editing/design software, social media backends).
• Advanced proficiency in Microsoft Excel with strong data processing and analysis capabilities.
• Skilled in Microsoft PowerPoint and Word; able to independently create high-quality proposals and presentation materials.

PHYSICAL DEMANDS

• This position requires the ability to work both in office and on-site environments; normal physical capabilities required including standing, sitting, and fine hand motor skills.
• Work involves color differentiation for material review (such as packaging, printed materials, etc.); color blindness or color weakness is not suitable for this position.

WORK ENVIRONMENT

• Standard factory office environment.
• Ability to accept periodic business travel as needed.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V