Marketing Specialist

Description

Position Summary: 

The Marketing Specialist is a hands-on, execution-focused role responsible for producing and publishing marketing deliverables that support QVF’s products and services. This role owns day-to-day marketing execution across content, email, website updates, social media, event support, and collateral—partnering with leadership on priorities while personally completing the work. Success is measured by consistent output, quality, and performance results.

Essential Job Duties and Responsibilities include the following: other duties may be assigned.

• Execute the marketing plan by translating priorities into a monthly/weekly deliverables calendar and tracking timelines and progress. 
• Create and maintain a consistent corporate brand/image voice across product lines, events, promotional materials, website, and company departments.
• Spot new marketing opportunities for the company and carry out marketing initiatives, tracking results and sharing learnings with the team.
• Responsible for executing company promotional and advertising communications projects, including digital, print, and special events, to execute parts of the marketing plan.
• Create relevant reports on marketing programs, including post-event reports, regular status reports, and analyses with insights and recommendations for the management team.
• Design, produce, and distribute collateral and promotional materials to support the company’s sales and marketing      programs.
• Track and monitor the company’s marketing budget, maintain supporting documentation, and flag variances for review.
• Assist in hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with contractors.
• Responsible for all company interactions on social media, including responding to messages, creating messages, and uploading photos, and escalating urgent items as needed.
• Apply effective social media tactics to build brand awareness and drive inbound traffic, strengthening the company’s social media presence.
• Apply digital analytics and media tracking tools to generate reports on social media performance.
• Create original, error-free, clear, and concise copy for website content, promotional materials, blog posts, newsletters, and email campaigns that supports campaigns and drives engagement.
• Implement measures to track the success of marketing and communication efforts; gather performance data and produce reports for the management team.
• Gather the materials necessary to understand the project and competition, such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications approach. 
•  Based on assessment, drafts and executes communications campaigns, which may include social and online media, print media, and direct mail.

Requirements

Competencies

· Excellent organizational skills and attention to detail

· Hands-on execution mindset, personally produces deliverables end-to-end, (writes, designs and publishes) rather than primarily coordinating others.

· Strong project and workflow ownership; consistently delivers multiple concurrent marketing outputs on time with minimal oversight.

· Strong analytical and problem-solving skills.

· Excellent time management skills with a proven ability to meet deadlines.

· Excellent communication skills, both written and verbal

· Proficient in the Microsoft Office suite

· Proficiency using Adobe Creative Suite of products: Illustrator, InDesign, Photoshop

· Good knowledge of SEO and Google Analytics.

· Expertise in building and sending email campaigns in Constant Contact. 

Supervisory Responsibility

None

Position Type/Expected Hours of Work

This is a full-time position. 

Required Education and Experience

· Bachelor’s degree in Marketing, Advertising, Communications, or related field 

· Three to five years of hands-on marketing experience producing content, running email campaigns, managing social media, creating collateral, and reporting basic performance metrics,

· A portfolio of relevant previous projects is highly preferred.

ENVIRONMENTAL JOB REQUIREMENTS AND WORKING CONDITIONS: 

The work environment and physical working characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions: 

Ø Must be able to remain in a stationary position 50% of the time

Ø Person in this position needs to occasionally move about inside the office to access file cabinets, office machinery 

Ø Sedentary office environment 

Ø While performing the duties of this job, the employee is regularly required to talk or hear. 

Ø Specific vision abilities required by this job include close vision and the ability to adjust focus, due to the use of electronic equipment.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.