Vice President, Media Investment

Description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE: Vice President, Media Investment

DATE: 2026

DEPARTMENT: Media Investment

REPORTS TO: Chief Media Investment Officer

MAJOR PURPOSE:

We are a rapidly growing agency establishing a dedicated Vice President leadership layer to scale our capabilities and drive outsized performance for our client partners. As the VP, Media Investment, you will architect and lead our media buying, trading, and investment strategy across both digital and offline channels.

You will partner directly with the VP, Marketing and VP, Analytics to ensure our media execution is tightly integrated with overarching brand strategy and rigorous measurement. We are looking for an entrepreneurial builder who has either operated at a high level within—or built from the ground up—a principal trading (proprietary media) platform, bringing deep commercial acumen, operational rigor, and omnichannel mastery to a fast-paced environment.

MAJOR RESPONSIBILITIES:

• Principal Trading & Investment Strategy: Design, implement, and manage proprietary media trading models and principal-based investment structures that maximize client value and agency margin. Negotiate upfronts, scatter, programmatic private marketplaces (PMPs), and direct vendor partnerships.
• Omnichannel Execution: Oversee end-to-end investment across digital programmatic (display, OLV, CTV, audio, pDOOH) and traditional offline channels (linear TV, radio, out-of-home, print). Ensure seamless cross-channel integration and optimal budget pacing.
• Client Advisory & Strategic Direction: Serve as a senior strategic advisor to client partners and internal account leads. Provide data-backed recommendations on budget allocation, channel mix, testing frameworks, and emerging media opportunities.
• Team Leadership & Process Architecture: Build, mentor, and manage a high-performing team of buyers, traders, and investment specialists. Establish standardized workflows, QA protocols, trading best practices, and financial reconciliation processes to support rapid agency scale.
• Executive Cross-Functional Alignment: Collaborate closely with the VP, Marketing to translate brand and growth objectives into executable media plans, and partner with the VP, Analytics to define attribution models, incrementality testing, and closed-loop performance reporting.
• Vendor & AdTech Ecosystem Management: Evaluate, onboard, and manage DSPs, SSPs, verification partners, and traditional media vendors to ensure the agency maintains a competitive technological and pricing advantage.

Requirements

CANDIDATE SHOULD HAVE:

• Experience: 10+ years of progressive experience in media investment, trading, or programmatic buying within an agency, trading desk, or media holding company, including 4+ years in a senior leadership role.
• Principal Trading Pedigree: Proven track record working within, managing, or building a principal trading desk or proprietary media model. Deep understanding of inventory arbitrage, yield management, and transparent vs. non-transparent commercial structures.
• True Omnichannel Mastery: Hands-on expertise spanning both modern programmatic ecosystems (DV360, The Trade Desk, Amazon DSP) and traditional offline buying mechanics (Nielsen/Comscore ratings, upfront negotiations, linear TV, terrestrial radio, and OOH).
• Operational Builder: Demonstrated success in establishing processes, SOPs, and governance from scratch within a high-growth or transforming organization.
• Executive Presence: Exceptional communication and presentation skills, with the ability to defend complex investment strategies and commercial models to C-suite clients and internal peers.
• Analytical Rigor: Fluent in media math, multi-touch attribution (MTA), media mix modeling (MMM), and experimental test-and-learn methodologies.

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].