Digital Strategy Manager - MOH60084006 - HYBRID

Agency

Dept of Natural and Cultural Resources

Division

Museum of History

Job Classification Title

Web Designer (NS)

Position Number

60084006

Grade

DT04

About Us

The North Carolina Department of Natural and Cultural Resources (DNCR) enriches people’s lives through education and stewardship of North Carolina’s natural and cultural resources. DNCR manages over 100 locations across the state, including historic sites, museums, state parks, trails, aquariums, the North Carolina Zoo, the Library of North Carolina, the State Archives, the North Carolina Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the North Carolina Land and Water Fund, and the Natural Heritage Program. These programs and places unite North Carolinians, create a shared identity, and provide common ground. For more information, please visit www.dncr.nc.gov. We encourage you to apply to become a part of our team.

Description of Work

The Digital Strategy Manager provides strategic leadership for the web presence of the Division of State History Museums, with responsibility for developing, coordinating, and advancing web strategy across the Division’s statewide network of museums.

The position establishes a cohesive approach to the Division’s digital presence that supports the individual missions, audiences, programs, and priorities of the North Carolina Museum of History and regional museums while promoting consistency in user experience, accessibility, visual identity, content standards, and digital best practices.

The Digital Strategy Manager serves as the Division’s primary subject-matter expert for web strategy and digital experience. The position develops web standards and governance practices, identifies opportunities for improvement, coordinates cross-divisional web initiatives, and provides guidance and consultation to museum and program staff responsible for website content.

The position works closely with the Communications Director, Public Relations & Marketing Strategist, Digital Content Strategist, Web Editor, editorial staff, graphic designers, museum leadership, and staff throughout the Division to ensure that web strategy supports broader communications, marketing, education, exhibition, and audience engagement goals.

Key Responsibilities include but are not limited to:

· Develops and maintains a comprehensive web strategy for the Division of State History Museums, establishing a clear vision for the Division’s statewide digital presence.
· Ensures web strategy supports institutional priorities, audience development goals, museum missions, and broader Communications & Public Engagement strategies.
· Establishes web governance standards, policies, workflows, and best practices for use across the Division.
· Provides strategic direction for the Division’s websites and digital experiences, including the North Carolina Museum of History and regional museum websites.
· Establishes standards for information architecture, navigation, content organization, page structures, and user experience across Division websites.
· Develops and coordinates Division-wide SEO strategies to improve the discoverability of museum content and resources.

Knowledge Skills and Abilities/Management Preferences

Please note: Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.

Recruitment Range: $56,772.00 - $73,613.00

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Candidates meet the minimum qualifications of this position if they meet the minimum education and experience listed on the vacancy announcement. Vacancy specific knowledge, skills, and abilities (KSAs) and/or management preferences are not required. Applicants who possess the following are preferred:

• Demonstrated experience developing and implementing web or digital strategies across multiple websites, departments, locations, or organizational units.

• Strong knowledge of website strategy, content management systems, information architecture, user experience, and digital governance.

• Demonstrated experience leading digital projects involving multiple stakeholders without direct supervisory authority.

• Strong communication, collaboration, facilitation, and problem-solving skills.

• Ability to translate organizational and audience needs into clear digital strategies and priorities.

Position/Physical Requirements

• Must be available to work the schedule of Monday - Friday 8:00am - 5:00pm with occasional evening or weekend work required.

• Must be able to sit for extended periods of sedentary computer use, strategic planning, analysis, meetings, writing, and communication with internal and external stakeholders.

• Must be able to occasionally travel throughout North Carolina to visit Division museums, meet with staff, participate in digital projects, and support statewide initiatives.

This position is deemed eligible for hybrid telework under DNCR’s Telework Policy.

This position is located at:

3100 Smoketree Ct.

Raleigh, NC 27601

Minimum Education and Experience

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.

Bachelor's degree in web development/design, digital design, computer programming, or related curriculum from an appropriately accredited institution;

OR

Associate degree in web development/design, digital design, computer programming

AND

one year of experience related to the design and development of websites;

OR

High school or General Educational Development (GED) diploma

AND

four years of experience in the field of technology related to the position's role;

OR

an equivalent combination of education and experience.

Section/Unit Description

The Communications & Public Engagement Section supports the Division’s mission by developing and delivering strategic communications, marketing, public relations, digital content, and audience engagement initiatives. The Section strengthens the Division’s statewide presence, builds awareness and participation, and creates consistent, accessible, and engaging experiences for audiences across the Division’s museums and digital platforms.

Division Description

The Division of State History Museums (DSHM) preserves, interprets, and shares the history and material culture of North Carolina through museums, exhibitions, collections, educational programs, publications, and community engagement. The Division includes the North Carolina Museum of History in Raleigh and nine regional history museums located throughout the state. https://www.ncmuseumofhistory.org/  

Click here to learn about employee perks and benefits.

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Supplemental and Contact Information 

The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation, or political influence. 

We are an Employment First state, ensuring that people with disabilities have equal opportunities to succeed in the state government workplace. DNCR supports pay equity for women, establish paid parental leave for birth, adoption, and foster care, and implement fair chance policies. Join a team that welcomes, values, respects and supports all members of our work community. 

Application Process

Be sure to complete the application in its entirety.   Resumes will not be accepted in lieu of completing this application.

• Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information.
• Due to the volume of applications received, we are unable to provide information regarding the status of your application. The hiring process may take several weeks.
• Be sure to complete the application in full. Applicants are unable to submit more than one application to an individual posting.  Only one application received prior to the closing date will be accepted.  Applications must be submitted by 11:59:59 PM on the night prior to the closing date.  

Degree/College Credit Verification 

Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application. If you have student loans, becoming a state employee includes eligibility for the Public Service Loan Forgiveness Program. Visit www.studentaid.gov to learn more. 

Veteran’s and National Guard Preference 

Applicants seeking Veteran’s Preference must attach a DD Form 214, Certificate of Release or Discharge from Active Duty, along with the state application. 

Applicants seeking National Guard Preference must attach an NGB 23A (RPAS), along with the state application if they are a current member of the NC National Guard in good standing. 

Applicants who are former member of either the NC Army National Guard or the NC Air National Guard, with honorable discharge and six years of creditable service must attach a copy of the DD 256 or NGB 22, along with the state application. 

ADA Accommodations 

Consistent with the Americans with Disabilities Act (ADA) and the Pregnant Workers Fairness Act (PWFA), DNCR is committed to the full inclusion of all qualified individuals. As part of this commitment, DNCR will ensure that persons with disabilities, or known limitations covered by the PWFA, are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact the person indicated below. 

Employment Eligibility 

It is the policy of the State of North Carolina and DNCR that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System). 

CONTACT INFORMATION:  

N.C. Department of Natural and Cultural Resources

Division of Human Resources

109 E. Jones Street, Raleigh, NC 27601 

Phone: 919-814-6670

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

Recruiter:

Mary McClintock

Email:

[email protected]