Digital Engagement & Marketing Assistant

TITLE                                                    Digital Engagement & Marketing Assistant

DEPARTMENT                                   Office of Belonging and Inclusion

REPORTS TO                                     Associate Director of LGBTQ+, Belonging, and Identity Engagement

PAY RATE                                        $15/hr

THE OPPORTUNITY

Supports the office’s digital presence and promotional strategy to increase student awareness, engagement, and event attendance.

WHAT YOU WILL DO

Content Creation & Social Media

• Develop and publish content across Instagram (posts, stories, reels)
• Design and produce promotional materials (e.g., flyers, digital graphics) using tools such as Canva
• Develop and publish content highlighting cultural heritage months, religious holidays, and awareness initiatives
• Monitor direct messages and flag repost or collaboration requests to a supervisor

Marketing & Engagement Strategy

• Develop creative strategies to increase student engagement and program attendance upon supervisor request
• Identify trends and propose new outreach methods across digital and physical platforms
• Maintain a consistent and engaging brand voice

Content Planning & Coordination

• Regularly review the shared RISE Leader shared documents to plan weekly promotion of community conversations
• Proactively follow up for missing event details as needed

Event Promotion & Coverage

• Provide live social media coverage for events when appropriate
• Create post-event recap content when relevant
• Update LCD screens with our current promotional materials

Additional Duties

• Support office events and initiatives
• Facilitate community conversations as needed
• Weekly office hours as needed
• Work closely with Programs and Operations to align messaging and timing
• Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

• Ability to create an environment where direct reports have the freedom and security to take initiative; deal with complexities with resilience, resourcefulness, and optimism; and appreciate open mindedness, creativity, and agility in thought and tactics.
• Ability to embrace ideas and changes created by all community members.  
• Ability to work independently to solve problems; look for opportunities to take on responsibility; take thoughtful risks; and effectively act on new and ongoing initiatives, objectives, and solutions to gain sought-after results.
• Ability to anticipate and effectively handles change; demonstrate willingness to try new skills and challenging tasks; and is flexible in changing conditions.
• Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).