Social Media Marketing Generalist

Description

We're looking for a creative, social-media-obsessed generalist who studies what works online and turns it into content people actually want to watch. You don't need years of experience — you need to be a serious student of social media: watching trends, noticing which hooks stop the scroll, and asking "how do we adapt this for our brand?" One day you're editing a Reel; the next you're pulling five great clips from a webinar.

What You'll Be Doing

• Create scroll-stopping content: turn videos, webinars, and ideas into Reels, Shorts, TikToks, carousels, and graphics — with hooks and captions that get attention.
• Study what works: track trends, creators, and competitors, and bring fresh, adapted ideas to the team.
• Keep content moving: build and manage content calendars, schedule posts, and keep drafts and approvals organized.
• Join the conversation: monitor comments and DMs, respond in a friendly voice, and flag anything sensitive to the right person.
• Track and improve: monitor performance (views, engagement, growth, leads) and use the data to make the next post better.

Requirements

What We're Looking For

• Genuine interest in social media, content creation, and digital marketing — plus a habit of studying what actually works online.
• Strong writing, editing, and proofreading skills, and basic short-form video editing experience.
• Content experience of some kind — your own accounts, a business, a school org, a client, or a personal brand all count.
• Working knowledge of Canva or similar tools, and comfort picking up new platforms and software.
• Good organization, attention to detail, and the ability to take feedback and adjust quickly.
• HubSpot experience strongly desired.

No marketing degree, huge follower count, or agency experience required. What matters most: you pay attention, learn fast, create consistently, and improve.

Bonus Points

• Experience with CapCut, Premiere Pro, Descript, Later, Buffer, Hootsuite, or similar tools.
• Experience working with educators, speakers, coaches, or personal brands.
• Interest in real estate, investing, financial education, or entrepreneurship.
• A portfolio of posts, videos, or accounts you've helped grow.

What Success Looks Like

• Content publishes consistently and on time, and our channels feel current and active.
• Strong trends and formats get adapted quickly; long-form becomes useful short-form.
• Posts sound like us, not generic marketing copy — and engagement, reach, and leads grow over time.